Creating Strategic Opportunity with Connected Television Advertising
Connected TV has officially met the reach of broadcast television. Streaming and connected TV devices exploded in 2020 as more consumers stayed home and cut the cord. As of 2021, there were just shy of 214 million connected television users,…
7 Digital Marketing Trends for 2021
To say that 2020 has been a year for the books would be an understatement. In many ways this has been a year all about flexibility and adapting — and that is no different for the world of digital advertising.…
Optimizing Campaign Performance
Part of the beauty of programmatic and social media advertising is the wealth of data that’s available when you know where to look. Being able to lean on Artificial Intelligence (AI) is also a huge benefit, and when paired with…
Cookie Depreciation — Preparing for 2021 & Beyond
Third-party cookie depreciation has been a hot topic in 2020, with marketers, publishers and brands alike seeking solutions to respond to this pivotal development. Complicating this matter further, privacy-based initiatives such as CCPA, as well as Apple’s changes to its…