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Trends We're Watching

7 Digital Marketing Trends for 2021

To say that 2020 has been a year for the books would be an understatement. In many ways this has been a year all about flexibility and adapting — and that is no different for the world of digital advertising.…
Programmatic Insights

Optimizing Campaign Performance

Part of the beauty of programmatic and social media advertising is the wealth of data that’s available when you know where to look. Being able to lean on Artificial Intelligence (AI) is also a huge benefit, and when paired with…
Trends We're Watching

Cookie Depreciation — Preparing for 2021 & Beyond

Third-party cookie depreciation has been a hot topic in 2020, with marketers, publishers and brands alike seeking solutions to respond to this pivotal development. Complicating this matter further, privacy-based initiatives such as CCPA, as well as Apple’s changes to its…
Trends We're Watching

Digital Solutions for In-Person Events

COVID-19 disrupted a lot of consumers’ 2020 plans: concerts were postponed — vacationers stayed local, shopping largely shifted online and cloth masks became a fashion statement. As we all continue to adapt to a new normal, food and beverage brands…

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