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COEGI @ CES 2018

By January 25, 2018 February 22nd, 2018 No Comments

For the first time, Coegi attended CES in Las Vegas earlier this month – the blackout couldn’t stop us! What we’ve found is the world is changing rapidly, and it’s only getting faster and faster, every day. Here are 3 takeaways that may or may not have anything to do with advertising…

(1) THE INTERNET OF THINGS (IOT)
Something that has largely been pontificated on for many years now – is no longer a thing of the future, it is here and it is here in a big way. Although, someone may still have to convince us further why an internet-ready talking toilet is actually a necessity.
Why does this matter to us?
There are use cases aplenty for the benefits of a fully connected lifestyle, and all of the large corporations are banking on its inevitability.
For the advertiser:
This means new inventory, and in some cases in places you’d have never thought. Beyond inventory, however, it means more and more data; if you thought you were data-drenched before, it’s time to buy a new rain suit, the tide is rising fast.
For the marketer:
This new world of connectivity means more automation, which means more replenishing of your daily lifestyle products with a touch of button, or based on the weight of milk carton on the shelf. How great is that? The downside though, is breaking apart that automation from a competitive stand point. If Tide is the laundry detergent on automatic refills, how does Gain break that cycle?

(2) DRONES, DRONES EVERYWHERE
What once was, and in many cases still is, a cute toy has now spawned an entire industry on itself.
Why does this matter to us?
Aside from better, or botched (you decide), deliveries from Amazon.com the advertising and marketing components are limited….Unless you are Intel and able to program amazing shows. But even then, it was the PR that drove the exposure beyond the attendees of CES, not the actual stunt.

(3) TWIKI FROM BUCK ROGERS, AND ROSIE FROM THE JETSONS, ARE NO LONGER FAR-OFF FANTASIES
Not only do they exist, they exist in mass.


Why does this matter to us?
Retailers: This one is for you, as the core of the robotics industry is looking at you as the main use case for adoption. Hiring ‘friendly’ customer service agents is a thing of the past, simply buy one that never gets irritated at the customer – that doesn’t however mean that the customer won’t get irritated at Twiki or Rosie, but hey, you have to start somewhere.

And a freebie for you, design takes center stage on everything CES, with an homage to the past, in such a way that what’s old is new and what’s new is old.

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