To many brand advertisers, TV is the ultimate brand-building and storytelling medium. The largest screen in the house that rightly commands the lion’s share of the advertising budget. It is also one of the last frontiers for buying automation software (Programmatic platforms). Currently, billions of dollars are transacted in a manual process led in large part by the upfront buying season. However, TV used to be an easy medium to define, but in today’s marketplace there are a number of different formats to consider when discussing Television.
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