One of the world’s largest manufactures of electronics and computer accessories tapped Coegi to reach business owners in the AV industry in order to sell touch/display systems.
Objective & Strategies
The clients key initiatives were to increase awareness of and revenue from touch and display solutions.
- Target a highly-specific audience: business owners in the AV industry who are interested in purchasing large touch units
Coegi’s programmatic team used robust audience strategies to generate awareness of the client’s products with the target audience
Audience Targeting Strategy
Partnering with a large B2B data provider, Coegi created a custom audience to reach companies who are exhibiting a high interest on specific topics
- In this instance, the topics included individuals and business owners who frequent trade shows in the tech and AV industries
Coegi also used audience segments around B2B IT Professionals and B2B Tech from the same provider
Impressions & Reach
With a heavy emphasis on audience targeting, Coegi served over using 6,000,000 million impressions across the life of the campaign, while focusing reach during trade shows and other industry relevant events.
Using strong audience targeting, Coegi was able to reach businesses in the AV and tech industries. With a niche audience, it was difficult to predict what performance would result, but Coegi was able to deliver several million impressions to a very qualified audience. After seeing the outcome the client was pleased with performance and is looking to continue the campaign with future flights.