Social media has become such an ubiquitous term that we sometimes forget that it refers to a wide range of platforms. Sure, some principles apply across all of them: Provide value, be a part of the conversation, and don’t just promote your products. But each platform offers unique advantages, and mastering them requires a dynamic strategy. In other words: When it comes to social media marketing, one-size-fits-all doesn’t fit anyone.
The social media struggle is real, but fortunately, programmatic advertising makes it easier.
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