Looking to add digital-out-of home to your offerings?
Get up to speed with capabilities, strategies and best practices with our Digital Out-of-Home Primer. The primer includes:
- Stepping Into Digital Out-of-Home: a quick look at where the industry is today
- How Its Bought & Measured: a review of the different ways DOOH inventory is accessed
- Considerations: 3 things to consider for programmatic DOOH
- Content Strategies: how to differentiate your creative strategy for DOOH
- Environments: familiarize yourself with different DOOH venue types
- Players: a brief overview of who is involved in the industry
- Case Study: see how Coegi used DOOH to drive full-funnel performance lift for a major technology giant
Download the free primer below.