The timeline for the changes are as follows:
- February: Audience Network in-stream video and web placements will run as usual
- March: The creation of new ad campaigns that only include in-stream video and web placements on Audience Network will no longer be supported.
- April 1st – 10th: No new campaigns that utilize Audience Network in-stream video or web placements will be supported.
- April 11th: Audience Network will no longer offer in-stream video and web products. Existing in-stream and web placement campaigns will no longer be supported.
Data reports will still be accessible for six months after April 11th, and advertisers will receive their final payments from these placements on April 22nd.
The decision may foretell Facebook’s abandonment of ad placements outside of its family of apps.