Facebook has taken a strong stance against the promotion of weapons on its platform, which directly impacts farm and home clients during hunting season. The policies regarding firearms and other weapons are as follows:
- Ads must not promote the sale or use of weapons, ammunition, or explosives. This includes ads for weapon modification accessories, fireworks, and any of the weapons defined by Facebook. Some examples of acceptable and unacceptable practices can be found to the right.
- These policies also apply to the landing page that the ads are driving to. There cannot be any of the above restrictions referenced or exhibited on the landing page. This includes product links, scrolling cards, and imagery found on the landing page. Users also should not be able to easily navigate to a page promoting firearms from the landing page.
Coegi would recommend creating a landing page that focuses on the hunting accessories offered and does not feature any form of weapons that might cause the ads to be rejected.
If you’d like to talk about potential strategies that comply with Facebook’s new policy, contact us here.