Effective CTV advertising requires strategy, investment, and agility. It can be daunting for smaller advertisers, but potential impact on brand growth and reach is significant in the age of cord-cutting. Ad dollars are shifting rapidly from linear to CTV, thanks to the targeting and measurement capabilities CTV offers. Brands must understand how to be nimble and adapt to the nuances of non-linear TV formats while taking advantage of the capabilities they have to offer.
Our Guide Includes:
- Balancing Audience and Behavioral Targeting
- Take Advantage of ACR
- Understanding Where Greatest Opportunities Exist
- Invest in High Quality Creative
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