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What is ‘The Coegi Way’?

At Coegi, the workplace culture is defined by a set of shared values, also known as ‘The Coegi Way’. ‘The Coegi Way’ emphasizes four core principles that are standard to the everyday practice of attitude, approach, service and culture. 

The attitude at Coegi is “hard work beats talent when talent does not work hard.” This means that employees have enthusiastic determination, engage in responsible communication, hold a desire to be the best, and take pride in their workmanship. 

The approach at Coegi is “the difference between something good and something great is attention to detail.” Employees drive this approach by having a strong attention to detail, implementing data into projects, delivering beyond client’s expectations, and celebrating achievements.

The service at Coegi is “nobody raves about average.” At Coegi, employees strive to go above and beyond by being transparent with clients, providing quality insights to campaign performance, and optimizing results based on performance, while working collaboratively towards client goals. 

The culture at Coegi is “excellence is not a skill, it’s an attitude.” Employees at Coegi carry out this expectation by respecting peers, enjoying coming to work, giving back, and showing ambition. 

What ‘The Coegi Way’ means to me

‘The Coegi Way’ is more than just a set of principles in my work life. It aligns with my values and reminds me of my motivations and goals on a daily basis. I try to apply each of the core values to my work each day by turning associations of those values into specific work practices. 

For the value of attitude, I always go into my work with a positive, learning mentality. To begin my day, I read industry news and take notes on trends I believe to be important or timely. I use these notes when doing additional research, or content writing. I uphold this enthusiastic attitude knowing that I am putting my best effort forward in my task load. 

Because I am an analytical thinker, I can easily relate to the approach value because it emphasizes the importance of attention to detail. I am able to naturally identify key details in campaign reports and research articles. When working in programmatic, I would conduct daily reports on pacing to make sure that campaigns were spending appropriately and in a timely manner. Additionally, I would create insights for reports by portraying a story with the metrics I found. I did this by explaining the importance of the metrics and what could be changed in campaign strategy to better optimize budgets. The purpose of close attention to detail is to provide clients with the best possible outcomes towards their business objectives. 

The value of service focuses on the quality of work produced. To ensure I am producing quality work, I collaborate with team members in my department to review and revise the content I produce. As a former programmatic specialist, I would consistently monitor and adjust campaigns based on current results. In reporting, I would give transparency to key metrics and their effect on the client’s business objective. Being a strong communicator is something that I have always strived for, to ensure clear feedback and collaboration in my work. ‘The Coegi Way’ has helped establish constant communication as an everyday practice in my work. 

The Coegi culture value reminds me to consciously engage with team members daily. Whether I’m working online or in-person, I make an effort to communicate with my coworkers. I try to assist them where I can, or just chat with them about personal matters. I’ve always felt a strong connection with my colleagues, because I know employees at Coegi share the same values and want to help each other succeed. Part of engaging in this culture is giving back to one another, which I execute by reviewing the work of others, and creating content to share among employees. This is a key component to Coegi’s success as a collaborative and high growth workplace.

How it influences my work and outlook at Coegi

My outlook on work has changed since starting at Coegi because of the values they have introduced into my work life. Being surrounded by people who share similar core beliefs and values in my workplace motivates me to be the best version of myself and continue to grow and learn within the industry. Not only do I feel confident in my work strategy and results, but I have a remarkable satisfaction for it as well. I go into work everyday feeling positive about what I am accomplishing and the people around me. I look forward to seeing my future growth at Coegi and in my professional life by carrying out the values of attitude, approach, service and culture. 

By: Samantha Schmidt, Marketing Assistant