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As a marketer, it is important to be open-minded, forward thinking, and creative. What better representation of these qualities than an entrepreneur? Owning your own business isn’t necessary to have an entrepreneurial mindset, but understanding the key characteristics of a successful entrepreneur helps with the betterment of marketing strategy and execution. This article will explain some of the ways Coegi encourages an entrepreneurial mindset through best practices to encourage continuous innovation and improvement for employees and clients.  

Entrepreneurs have ownership over their brands, so their core values shine through everything they produce. A strong entrepreneur always goes the extra mile to promote their values through their ideas, connections and business ventures. Having a strong sense of your core values and how they relate to your brand will enable you as a marketer to be more successful because your customers will understand the meaning behind your message and your offerings. Coegi’s core values include education, excellence and innovation. 

The value of education is promoted through internal training for employees, and external resources given to clients and partners. We take pride in helping make our clients into digital heroes by providing the necessary resources and knowledge to assist in building digital skill sets. Creating an atmosphere of continuous learning allows the employees at Coegi to share knowledge with clients and ultimately develop stronger strategies with better results.

The value of excellence is something that Coegians strive for everyday. This means our employees give their best effort in any work assignment or project, not allowing for mediocrity in finalized work. This is achieved by taking an entrepreneurial mindset of continuous learning, allowing ourselves to be flexible and open to change based on what the data is telling us or industry trends. We understand there is always room for improvement, so we continuously optimize workflow processes, client strategies, and campaign outcomes. Through these improvements, Coegi creates and promotes an atmosphere driven by innovation. 

Innovation within the tech industry changes rapidly. To keep up-to-date on the latest technology and trends, Coegi partners with a highly diversified set of data and platform partners and maintains a cross-department committee to regularly research and review potential new partners to benefit our clients. These three values of education, excellence, and innovation can allow organizations to excel beyond the status quo and think outside the box for new solutions and improved outcomes.

Entrepreneurial mindsets encourage forward thinking and planning for long-term success. Entrepreneurs typically sacrifice a great deal of time and resources to develop a business venture. There is a significant amount of strategic planning involved in this process, because businesses are built to last long-term. As such, Coegi employees put themselves in our clients’ current situation including strengths, weaknesses, opportunities and threats, and offer recommendations for media goals in advertising as well as create a learning agenda based on key measurement metrics. Depending on the overarching business goals of the client, we set key performance indicators to drive the long term growth and success of the business and evolve that strategy as the business grows and evolves. 

Overall, having an entrepreneurial mindset is critical for marketing professionals because it helps cultivate long-term success within a business. Promoting core values and competencies of a brand builds credibility and trust among consumers. Analyzing and adapting to market trends allows businesses to be more versatile in their marketing objectives based on the changing needs of their consumers. And finally, long-term planning directly influences the direction of business objectives within a brand or company. Understanding these entrepreneurial competencies will aid any marketer in their overarching goals and ambitions. Start thinking like an entrepreneur to transform your marketing strategy today.

 

By: Samantha Schmidt, Marketing Assistant