Erin Bone

Native Advertising – Specifications & Best Practices

Technical Requirements for Desktop & Mobile Advertiser Name (Displayed in Creative) 25 characters maximum Headine 25 characters maximum Body Text 90 characters maximum Long Body (Optional) 50 characters maximum Call-to-Action 15 characters Display URL 30 characters maximum Creative Image Creative…

Erin BoneApril 26, 2019

Instructional Resources

Partner Access to Liveramp

What is LiveRamp? LiveRamp enables clients to onboard first party data and make it available to use in programmatic platforms. The onboarding process involves ingesting, anonymizing, matching and distributing a customer's data. Data used in onboarding can include information such…

Erin BoneApril 26, 2019

Coegi News

Coegi Adds Industry Veteran Katie Kluba to Leadership Team

FOR IMMEDIATE RELEASE CONTACT: Sean Cotton, [email protected] April 8, 2019 (St. Louis, MO) — Coegi is pleased to announce and welcome Katie Kluba as Senior Vice President of Operations & Analytics as the company continues to add to its talented…

Erin BoneApril 8, 2019

Trends We're Watching

Google Moves to First Price Auction: What it Means and Why it Matters

First Price vs. Second Price The second price auction has been the most widely used auction method in the brief history of programmatic buying. During a second price auction, an advertiser would pay $0.01 more than the next highest bidder…

Erin BoneApril 2, 2019

TV 2.0/Video Whitepapers

TV 2.0: New Buying Strategies in the Age of Programmatic

To many brand advertisers, TV is the ultimate brand-building and storytelling medium. The largest screen in the house that rightly commands the lion’s share of the advertising budget. It is also one of the last frontiers for buying automation software…

Erin BoneJanuary 2, 2019

Working With Brands

What’s the Story with Instagram Stories? 3 Reasons Your Brand Needs This Tactic

Two is the new three. At a recent Facebook event, the presenter shared that social media consumers are engaging with content on average of two seconds, a decline from the previous benchmark of three. If you’re like me, you might…

Erin BoneJuly 23, 2018

Programmatic Insights

4 Things to Consider When Modernizing Your Businesses Digital Marketing Strategy

1. Measure what actually translates to your business goals For the vast majority of businesses, CTR will never translate to an increase in sales or brand awareness and says nearly nothing about the digital health of your brand. Video completion…

Erin BoneApril 12, 2018

Trends We're Watching Working With Brands

LinkedIn – Sponsored Content Viewability Change

Across the digital marketing ecosystem, advertisers are demanding more transparency from publishers when it comes to the accuracy of how their ads are being placed on platforms. As of March 2018, LinkedIn addressed the viewability concerns by announcing how views and…

Erin BoneMarch 22, 2018

Programmatic Insights Working With Brands

So You’re Not Meeting Your CPA Goal – What Now?

There are always campaigns that take more encouragement to reach performance goals, across all metrics and KPIs. Particularly frustrating, however, are lower funnel campaigns that don’t meet their CPA goals. Step 1: QA The Setup Avoid any time-consuming errors that…

Erin BoneMarch 8, 2018

Ad Ethics Programmatic Insights Working With Brands

Transparency and its effect on our Understanding of Working Media Dollars

Transparency is really an interesting industry term, but to level-set us its inherent that we state the subject at hand is specific to the cost of media here in the 21st century of programmatic buying and audience & data exchanges. What’s…

Erin BoneMarch 1, 2018