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Erin Bone

2020 Facebook Placement Guide

Not all Facebook placements are created equally. With over 10 placements to choose from, it's important to know how, where and when your ads will be displayed. Check out our 2020 Facebook Placements Guide below for a visual overview of…
January 1, 2020
Ad Ethics

Seeing 2020: What’s Next for the CCPA

As 2019 nears an end, there’s still one topic on every advertiser’s mind: data privacy.  2019 was a big year for consumer empowerment, and for good reason. With the world becoming increasingly more digital every day, digital consumers are constantly…
November 25, 2019

Instagram Tests Removing Likes on Posts

What’s new?  Instagram began omitting Like statistics from newsfeed posts for a limited number of platform users. While some foreign markets were previously tested with the feature, this week marks the roll out of this highly anticipated test in the…
November 20, 2019

New Search Placements on Facebook

  Facebook recently announced the widespread rollout of search ad placements to be completed by the end of October 2019. This update comes after a year of testing search ads across several test regions. Facebook search ads  results will appear…
October 29, 2019
Trends We're Watching

The Growth of Connected TV

  Connected TV (CTV) is gaining popularity as a placement for advertisers as more consumers are moving to watch content via CTV inventory. Adoption is growing rapidly and eMarketer has estimated that more than half of the US population will…
October 25, 2019