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All Posts By

Elise Stieferman

Programmatic Insights

Connected TV Playbook

Effective CTV advertising requires strategy, investment, and agility. It can be daunting for smaller advertisers, but potential impact on brand growth and reach is significant in the age of cord-cutting. Ad dollars are shifting rapidly from linear to CTV, thanks…
September 22, 2021
Programmatic Insights

Advanced Measurement 101

So your latest campaign’s CTR was high, cool, but how did this campaign impact business results? Do your campaign KPIs level up to business goals? Are media metrics able to answer your most important questions? Check out how advanced measurement…
September 15, 2021

Moderating Trolling on Facebook

Trolling is the act of leaving frequent, offensive/negative comments on social media posts. This can be done by a single person (troll) or a group of people (trolls). Handling a troll on social media can be uncomfortable. Here are a few strategies to help…
September 13, 2021