To say that 2020 has been a year for the books would be an understatement. In many ways this has been a year all about flexibility and adapting — and that is no different for the world of digital advertising.…
Mary Caitlyn PolovichDecember 21, 2020
Third-party cookie depreciation has been a hot topic in 2020, with marketers, publishers and brands alike seeking solutions to respond to this pivotal development. Complicating this matter further, privacy-based initiatives such as CCPA, as well as Apple’s changes to its…
Mary Caitlyn PolovichNovember 10, 2020
COVID-19 disrupted a lot of consumers’ 2020 plans: concerts were postponed — vacationers stayed local, shopping largely shifted online and cloth masks became a fashion statement. As we all continue to adapt to a new normal, food and beverage brands…
Mary Caitlyn PolovichNovember 4, 2020
The holidays will likely look quite a bit different this year: large parties will be distilled down to small family gatherings, Black Friday stampedes will now be spread out online shopping, and masks will be the most popular new accessory…
Mary Caitlyn PolovichOctober 27, 2020
Why It is a Great Time to Tap into Connected TV and ACR It is no secret that consumers have been spending more time in front of their televisions and other viewing devices than ever before, especially over the last…
Mary Caitlyn PolovichOctober 22, 2020
While automated content recognition (ACR) may not be new, it is becoming more widely incorporated into digital marketing strategies. As the number of consumers using smart TVs continues to grow, marketers need to fully understand what ACR is, as well…
Mary Caitlyn PolovichOctober 14, 2020
Grocery sales are dominated by brick and mortar locations. However, as COVID-19 continues to shift consumer behaviors, researchers predict that the uptick in online and in-app shopping will continue through 2020 and beyond. So, What’s New? According to data from…
Mary Caitlyn PolovichSeptember 24, 2020
On July 1 2020, Facebook implemented a Limited Data Use feature that allows businesses to choose whether or not they want to apply restrictions to comply with the California Consumer Privacy Act (CCPA). CCPA was signed into law June 28,…
Mary Caitlyn PolovichSeptember 11, 2020
Facebook has taken a strong stance against the promotion of weapons on its platform, which directly impacts farm and home clients during hunting season. The policies regarding firearms and other weapons are as follows: Ads must not promote the sale…
Mary Caitlyn PolovichSeptember 4, 2020