Ad Ethics

PIPEDA 101: What Media Planners Need to Know About Canadian Privacy Laws

In the onset of an era of using cookieless tracking and working with multinational clients, it’s crucial to keep a pulse on privacy laws, especially for our neighbor, the Great White North. Coegi works closely with many Canadian entities…

Erin BoneDecember 10, 2019

Ad Ethics

Seeing 2020: What’s Next for the CCPA

As 2019 nears an end, there’s still one topic on every advertiser’s mind: data privacy. 2019 was a big year for consumer empowerment, and for good reason. With the world becoming increasingly more digital every day, digital consumers are constantly…

Erin BoneNovember 25, 2019

Ad Ethics

HIPAA and Social Media

What Is HIPAA? HIPAA is the Health Insurance Portability Accountability Act signed into law by President Bill Clinton in 1996. This law has received considerable attention lately due to the growth of health data breaches caused by cyber attacks…

Erin BoneOctober 7, 2019

Ad Ethics Data

Facebook Launches ‘Clear History Tool’

As privacy and transparency expectations for businesses across all industries are increasing, Facebook has begun to roll out several updates to help protect user data. One of these updates is a new Clear History tool that will allow users…

Erin BoneAugust 22, 2019

Ad Ethics Data

How Marketers Can Prepare for the CCPA and Other Data Privacy Laws in the U.S.

In 2018, the European Union passed a digital privacy regulation called the General Data Protection Regulation (GDPR). The goal of this regulation was to give control to EU consumers over the collection and use of their personal data and to…

Erin BoneAugust 4, 2019

Ad Ethics

Facebook Updates Special Interest Targeting

On July 1st, Facebook released Special Ad Categories which enforced that targeting by age, gender and zip code be removed for any ads that offer housing, employment or credit opportunities. This update is in order to prevent discrimination and…

Erin BoneJuly 30, 2019

Ad Ethics Programmatic Insights Working With Brands

Transparency and its effect on our Understanding of Working Media Dollars

Transparency is really an interesting industry term, but to level-set us its inherent that we state the subject at hand is specific to the cost of media here in the 21st century of programmatic buying and audience & data exchanges. What’s…

Erin BoneMarch 1, 2018

Ad Ethics

Straight Talk about Digital Ad Fraud

There is much being said across the digital advertising industry about how serious the ad fraud problem is. Having been thoroughly involved in the digital advertising industry for the last 12 years and since the inception of programmatic advertising, I…

Erin BoneNovember 20, 2017

Ad Ethics

Is Your Ad Being Seen by a Human? A look at Viewability and Ad Fraud

At Coegi, data matters. With strong data retention policies, Coegi has been diligently collecting performance information since the company's founding in 2014. Coegi is able to use this data to inform specialists on what levers to pull in order to…

Erin BoneOctober 4, 2017

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PIPEDA 101: What Media Planners Need to Know About Canadian Privacy Laws

Seeing 2020: What’s Next for the CCPA

HIPAA and Social Media

Facebook Launches ‘Clear History Tool’

How Marketers Can Prepare for the CCPA and Other Data Privacy Laws in the U.S.

Facebook Updates Special Interest Targeting

Transparency and its effect on our Understanding of Working Media Dollars

Straight Talk about Digital Ad Fraud

Is Your Ad Being Seen by a Human? A look at Viewability and Ad Fraud

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