Ad Ethics

  In the onset of an era of using cookieless tracking and working with multinational clients, it’s crucial to keep a pulse on privacy laws, especially for our neighbor, the Great White North. Coegi works closely with many Canadian entities…

As 2019 nears an end, there’s still one topic on every advertiser’s mind: data privacy.  2019 was a big year for consumer empowerment, and for good reason. With the world becoming increasingly more digital every day, digital consumers are constantly…

  What Is HIPAA? HIPAA is the Health Insurance Portability Accountability Act signed into law by President Bill Clinton in 1996. This law has received considerable attention lately due to the growth of health data breaches caused by cyber attacks…

  On July 1st, Facebook released Special Ad Categories which enforced that targeting by age, gender and zip code be removed for any ads that offer housing, employment or credit opportunities. This update is in order to prevent discrimination and…

There is much being said across the digital advertising industry about how serious the ad fraud problem is. Having been thoroughly involved in the digital advertising industry for the last 12 years and since the inception of programmatic advertising, I…

At Coegi, data matters. With strong data retention policies, Coegi has been diligently collecting performance information since the company's founding in 2014. Coegi is able to use this data to inform specialists on what levers to pull in order to…