Case Studies

Driving Marketing Results for Cryptocurrency Brands

Emerging fintech brands face unique challenges not commonly found in the traditional finance sector due to ever changing societal, economical, and psychographic trends. Fintechs can often struggle with not only identifying and garnering the interest of niche customer segments, but…

Elise StiefermanNovember 24, 2021

Case Studies

Driving Lead Generation on TikTok for Community College

Client Background and Challenge Overview Coegi serves a number of education partners ranging from large public institutions to small private colleges all across the nation. A challenge facing any education client is operating in a constantly changing digital landscape. Student…

Elise StiefermanSeptember 9, 2021

Case Studies

Using Social to Build Awareness for a Pharmaceutical Brand

Industry: Healthcare/Pharma Scenario Health and wellness advertising agency tapped Coegi to run an eight week campaign on Facebook/Instagram focused on building awareness of pharmaceutical and insurance solutions for those afflicted with a rare neurological disorder. Summary The team used website…

Elise StiefermanAugust 30, 2021

Case Studies

The Power of Creative in Building Brand Awareness

Industry: Food/Beverage - Alcohol Coegi partnered with a powerhouse creative agency to launch a full-funnel digital campaign for a high-growth wine brand. The brand tasked the team to produce a campaign that not only promoted a strong point of view…

Elise StiefermanAugust 2, 2021

Case Studies

How to Increase QSR Awareness and Market Share

Vertical: Quick-Service Restaurants (QSR) A QSR client was faced with uncertainty as the pandemic hit the United States in March 2020. Most of their franchised-owned stores had 50%+ decrease in traffic and sales in the second half of March. Coegi…

Elise StiefermanJuly 27, 2021

Case Studies

Driving Action from Niche B2B Audiences

Vertical: B2B Scenario Our client came to Coegi with a challenge: they needed to drive leads from a niche B2B audience - but they meant niche niche. They were only interested in reaching European film, gaming, and television licensing professionals…

Elise StiefermanJuly 16, 2021

Case Studies

Using TikTok to Reach Potential College Students

Vertical: Education Challenge/Summary/Client Background Coegi works with a private college located in Kansas City, Missouri who has recently lowered their tuition costs. Their team was looking to boost their brand awareness among potential students and encourage them to research more…

Elise StiefermanJuly 13, 2021

Case Studies

Activating a Successful Healthcare Recruitment Campaign

Vertical/Industry: Healthcare Services Challenge Summary and Client Background Coegi serves as a partner for an academic health system with physicians from every field of medicine offering comprehensive care. The expert physicians offer a wide depth of services, from preventative health…

Elise StiefermanJuly 6, 2021

Case Studies Programmatic Insights

Driving and Measuring In-Store Traffic to Brick and Mortar Locations

Vertical/Industry: Beauty Care Challenge A beauty retailer wanting to promote a beauty product with a small price tag needed a way to understand the effect of paid media on in-store purchase behavior. While the client’s website did have ecommerce, it…

Elise StiefermanJune 29, 2021

Case Studies

A Guide to Digital Product Launch on Facebook

Vertical/Industry: Consumer Goods Challenge A luxury brand marketing team was tasked with introducing, promoting and driving sales for a brand new product to the company. Summary The marketing team sought to utilize digital media to drive sales of their new…

Elise StiefermanJune 25, 2021

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Driving Marketing Results for Cryptocurrency Brands

Driving Lead Generation on TikTok for Community College

Using Social to Build Awareness for a Pharmaceutical Brand

The Power of Creative in Building Brand Awareness

How to Increase QSR Awareness and Market Share

Driving Action from Niche B2B Audiences

Using TikTok to Reach Potential College Students

Activating a Successful Healthcare Recruitment Campaign

Driving and Measuring In-Store Traffic to Brick and Mortar Locations

A Guide to Digital Product Launch on Facebook

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