Case Studies

Vertical: Quick-Service Restaurants (QSR) A QSR client was faced with uncertainty as the pandemic hit the United States in March 2020.   Most of their franchised-owned stores had 50%+ decrease in traffic and sales in the second half of March. Coegi…

Vertical: B2B Scenario Our client came to Coegi with a challenge: they needed to drive leads from a niche B2B audience - but they meant niche niche. They were only interested in reaching European film, gaming, and television licensing professionals…

Vertical: Education Challenge/Summary/Client Background  Coegi works with a private college located in Kansas City Missouri who has recently lowered their tuition costs. Their team was looking to boost their brand awareness among potential students and encourage them to research more…

Vertical/Industry:  Healthcare Services Challenge Summary and Client Background  Coegi serves as a partner for an academic health system with physicians from every field of medicine offering comprehensive care. The expert physicians offer a wide depth of services, from preventative health…

Vertical/Industry:  Consumer Goods Challenge  A luxury brand marketing team was tasked with introducing, promoting and driving sales for a brand new product to the company. Summary The marketing team sought to utilize digital media to drive sales of their new…

Vertical/Industry:  Agriculture Challenge An agriculture company produced a “Tech at Work” video series for its YouTube channel, but saw few views and low-channel engagement despite having dozens of videos and a dedicated in-house YouTube team. Their team wanted to expand…

Vertical/Industry:  Consumer Services - Travel & Leisure The Challenge Reaching affluent individuals in a digital ecosystem is not as easy as one might think. There are many considerations to take into account, such as how and where they spend their…

Vertical/Industry:  CPG - Food and Beverage Challenge 2020 was the year for rapid escalation of all things e-commerce and delivery. In particular, online grocery shopping grew 53%, with an expected continuation of growth from both increased frequency and growth in…

Client Background A dynamic wine brand focused on attracting consumers with a “healthier-for-you” lifestyle through strategic messaging around relevant value propositions such as being low carb, paleo, vegan and, in general, great for people who want to enjoy wine while…