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Measure what matters

One of my long-standing mantras at Coegi is ‘Measure What Matters’.  So I was very intrigued last week when the ANA released a report entitled ‘Media KPIs That Matter’.  What it found won’t surprise too many of us that work in performance marketing:…
June 3, 2021
Ad EthicsData

Facebook Launches ‘Clear History Tool’

  As privacy and transparency expectations for businesses across all industries are increasing, Facebook has begun to roll out several updates to help protect user data. One of these updates is a new Clear History tool that will allow users…
August 22, 2019
Data

Announcing our Exclusive Optimizer Tool

We're excited to announce we have officially completed the roll-out of Coegi's proprietary Optimizer tool to our internal team. Our Optimizer tool will make Coegi's campaign optimization process more efficient and faster than ever - enabling us to provide almost instantaneous…
September 25, 2017
Data

Differentiating True KPIs From Vanity Metrics

At Coegi, we take great pride in tracking, analyzing, and optimizing toward metrics that are relevant to your goals. This may seem like a no-brainer, but in the digital marketing realm, it's easy to fall victim to what are known…
August 17, 2017
DataProgrammatic Insights

Branding vs. Sales: A Quick Guide to KPIs

Our previous blog post discussed the importance of understanding measurement and defining KPIs when determining advertising success. In this post two basic campaign types will be compared to show differing methods of evaluating campaign success. Before diving into this follow up we…
November 24, 2015
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