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Data

Ad EthicsData

Facebook Launches ‘Clear History Tool’

  As privacy and transparency expectations for businesses across all industries are increasing, Facebook has begun to roll out several updates to help protect user data. One of these updates is a new Clear History tool that will allow users…
August 22, 2019
Data

Announcing our Exclusive Optimizer Tool

We're excited to announce we have officially completed the roll-out of Coegi's proprietary Optimizer tool to our internal team. Our Optimizer tool will make Coegi's campaign optimization process more efficient and faster than ever - enabling us to provide almost instantaneous…
September 25, 2017
Data

Differentiating True KPIs From Vanity Metrics

At Coegi, we take great pride in tracking, analyzing, and optimizing toward metrics that are relevant to your goals. This may seem like a no-brainer, but in the digital marketing realm, it's easy to fall victim to what are known…
August 17, 2017
DataProgrammatic Insights

Branding vs. Sales: A Quick Guide to KPIs

Our previous blog post discussed the importance of understanding measurement and defining KPIs when determining advertising success. In this post two basic campaign types will be compared to show differing methods of evaluating campaign success. Before diving into this follow up we…
November 24, 2015
DataProgrammatic Insights

What’s the Deal with KPIs?

Imperative synergistic methods to optimize KPI efforts utilizing big data for increased engagement with contextually targeted audiences of BUZZWORDS. If you both enjoyed and hated that sentence you are not alone. Many of these buzzwords have been circulating for a while now, and…
October 21, 2015