Data

When Does Advanced Measurement Make Sense?

Here at Coegi, measurement is at the center of everything we do. We listen to our clients’ challenges, objectives, and aspirations to understand what success looks like and build a media measurement framework that can help us better understand how…

Elise StiefermanSeptember 29, 2021

Data

Measure What Matters

One of my long-standing mantras at Coegi is ‘Measure What Matters’. So I was very intrigued last week when the ANA released a report entitled ‘Media KPIs That Matter’. What it found won’t surprise too many of us that work in performance marketing:…

Elise StiefermanJune 3, 2021

Data Instructional Resources

Measuring Offline Conversions with Facebook

Tracking Offline Conversions on Facebook You can measure how much your Facebook ads lead to real-world outcomes, such as purchases in stores, with offline conversions. To help you understand the effectiveness of your ad campaigns, you’ll compare offline conversions from…

Erin BoneJune 22, 2020

Data Programmatic Insights

Screen to Screen: DSPs vs Google Analytics

When using Google Analytics, it is important to understand the metrics and how they compare/differ from the DSP metrics: DSP reporting metrics are different from the metrics in Google Analytics. DSP campaigns are executed in a completely different platform than…

Erin BoneMarch 15, 2020

Ad Ethics Data

Facebook Launches ‘Clear History Tool’

As privacy and transparency expectations for businesses across all industries are increasing, Facebook has begun to roll out several updates to help protect user data. One of these updates is a new Clear History tool that will allow users…

Erin BoneAugust 22, 2019

Ad Ethics Data

How Marketers Can Prepare for the CCPA and Other Data Privacy Laws in the U.S.

In 2018, the European Union passed a digital privacy regulation called the General Data Protection Regulation (GDPR). The goal of this regulation was to give control to EU consumers over the collection and use of their personal data and to…

Erin BoneAugust 4, 2019

Data

Announcing our Exclusive Optimizer Tool

We're excited to announce we have officially completed the roll-out of Coegi's proprietary Optimizer tool to our internal team. Our Optimizer tool will make Coegi's campaign optimization process more efficient and faster than ever - enabling us to provide almost instantaneous…

Erin BoneSeptember 25, 2017

Data

Differentiating True KPIs From Vanity Metrics

At Coegi, we take great pride in tracking, analyzing, and optimizing toward metrics that are relevant to your goals. This may seem like a no-brainer, but in the digital marketing realm, it's easy to fall victim to what are known…

Erin BoneAugust 17, 2017

Data Programmatic Insights

Does Mr. Roger’s Neighborhood Exist in Digital Advertising?

How Marketers Can Determine "Good" Exchanges: Every community seemingly has an apocryphal “bad side of town or bad neighborhood.” In the digital community, how can digital marketers distinguish a “bad area” from a “good area” or “bad inventory” from “good…

Erin BoneJune 29, 2017

Data Programmatic Insights

Data Visualization Basics: 3 Steps to Smarter Marketing

If you jumped in to the new year with plans for revamping data analytics but still haven’t acted on those resolutions, read on to learn the basics for adding simple yet powerful visualization to reports. You may have seen complicated…

Erin BoneFebruary 22, 2016

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When Does Advanced Measurement Make Sense?

Measure What Matters

Screen to Screen: DSPs vs Google Analytics

Facebook Launches ‘Clear History Tool’

How Marketers Can Prepare for the CCPA and Other Data Privacy Laws in the U.S.

Announcing our Exclusive Optimizer Tool

Differentiating True KPIs From Vanity Metrics

Does Mr. Roger’s Neighborhood Exist in Digital Advertising?

Data Visualization Basics: 3 Steps to Smarter Marketing

Learn More

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