Programmatic Insights

Connected TV Playbook

Effective CTV advertising requires strategy, investment, and agility. It can be daunting for smaller advertisers, but potential impact on brand growth and reach is significant in the age of cord-cutting. Ad dollars are shifting rapidly from linear to CTV, thanks…

Elise StiefermanSeptember 22, 2021

Programmatic Insights

Advanced Measurement 101

So your latest campaign’s CTR was high, cool, but how did this campaign impact business results? Do your campaign KPIs level up to business goals? Are media metrics able to answer your most important questions? Check out how advanced measurement…

Elise StiefermanSeptember 15, 2021

Programmatic Insights

Blurring the Lines Between Brand and Performance Marketing

As marketers, we often preach about setting separate KPIs for campaigns in different funnel stages. While this is needed, we must understand the synergies between brand and performance campaigns to fully optimize marketing efforts and pull the strongest overarching insights.…

Elise StiefermanSeptember 7, 2021

Programmatic Insights Whitepapers

Marketing Measurement Playbook

Do your marketing campaign KPIs truly align with your business goals? Media efficiency metrics are great for measuring individual campaigns, but often do not ladder up to holistic business objectives. CTR on a campaign is important, but how does that…

Elise StiefermanSeptember 2, 2021

Programmatic Insights

Connected TV: A New Frontier for Targeted Healthcare Marketing

Why CTV Can Be Instrumental to Healthcare and Pharma Marketing In the ever-evolving world of digital advertising, marketers are constantly looking for the next opportunity and channel. Connected TV, in particular, is quickly gaining traction with a 49.5% increase in…

Elise StiefermanAugust 23, 2021

Programmatic Insights

Webinar: The Connected TV Opportunity

Connected TV has officially met the reach of broadcast television. Streaming and connected TV devices exploded in 2020 as more consumers stayed home and cut the cord. As of 2021, there were just shy of 214 million connected television users,…

Elise StiefermanAugust 18, 2021

Programmatic Insights

Reaching Your Addressable Audience through Television

Television has long been a desirable medium for brands to have extensive reach across their audiences, building awareness and increasing share of voice. It continues to be very powerful with over 245 million TV viewers in the U.S. according to…

Elise StiefermanAugust 16, 2021

Programmatic Insights

Best Practices in Targeting for Pharmaceutical Campaigns

Who Makes the Rules? In 1996, the Health Insurance Portability and Accountability Act (HIPAA) was passed to protect sensitive patient health information from being disclosed without consent. When it comes to understanding HIPAA for uses of health information for advertising,…

Elise StiefermanAugust 9, 2021

Campaign Planning Submissions Programmatic Insights

3 Key Steps To Maximizing Your Marketing Campaign’s Success

When developing a robust marketing strategy, there are many different components to analyze and consider: who is your target audience, where do they spend their time, what do they care about, when are they most engaged, etc. The common denominator…

Elise StiefermanJuly 14, 2021

Case Studies Programmatic Insights

Driving and Measuring In-Store Traffic to Brick and Mortar Locations

Vertical/Industry: Beauty Care Challenge A beauty retailer wanting to promote a beauty product with a small price tag needed a way to understand the effect of paid media on in-store purchase behavior. While the client’s website did have ecommerce, it…

Elise StiefermanJune 29, 2021

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