Programmatic Insights

What Facebook and CCPA Means for You

On July 1 2020, Facebook implemented a Limited Data Use feature that allows businesses to choose whether or not they want to apply restrictions to comply with the California Consumer Privacy Act (CCPA). CCPA was signed into law June 28,…

Mary Caitlyn PolovichSeptember 11, 2020

Facebook Updates Hunting Sale Guidelines

Facebook has taken a strong stance against the promotion of weapons on its platform, which directly impacts farm and home clients during hunting season. The policies regarding firearms and other weapons are as follows: Ads must not promote the sale…

Mary Caitlyn PolovichSeptember 4, 2020

Programmatic Insights

Higher-Education Marketing Strategies for the Future

The Current State of Higher Education Marketing It’s only July and already 2020 has proved itself to be one of the most disruptive, if not the most disruptive year of the past several decades. While the long-term effects of the…

Erin BoneJuly 29, 2020

Programmatic Insights

Why is an Audience-First Strategy Important?

When it comes to digital media planning and strategy, it’s easy to get absorbed by a channel-driven approach. For example, many marketers understand that Connected TV serves as a strong upper funnel tactic for incremental reach, that social yields engagement…

Erin BoneJuly 23, 2020

Programmatic Insights

Executing Digital Marketing A/B Tests

One of Coegi’s best practices is to employ pre-optimized campaigns based on proven results and data-driven strategies paired with a robust understanding of our client’s business goals. While AI and machine learning has come a long way to help ensure…

Erin BoneJuly 23, 2020

Programmatic Insights

Alcohol and Grocery Delivery May Be The New Norm. How Should Your Brand Respond?

Grocery and delivery sales will continue to be dominated by brick and mortar locations for the foreseeable future. However, as COVID-19 stay-at-home orders have temporarily shifted consumer purchasing behaviors due to logistics and the economy, researchers predict that the uptick…

Erin BoneMay 1, 2020

Programmatic Insights

COVID-19’s Impact on B2B and B2C Pharmaceutical Marketing

B2B Implications: Engaging Health Care Providers Remotely The rapid spread of COVID-19 has taken over the globe in recent weeks, drastically impacting the day to day life of citizens around the world. In an effort to flatten the…

Erin BoneApril 1, 2020

Programmatic Insights

B2B Strategies during the COVID-19 Pandemic

B2B Best Practices For many B2B marketers, an all-digital marketing strategy is out of their comfort zone. But this is a great time to embrace it, as it is out of many of your client's comfort zones too. Have…

Erin BoneMarch 18, 2020

Programmatic Insights

B2C Strategies during the COVID-19 Pandemic

As a digital marketer, it’s always important to take into consideration the social, political and economic climate of the current times. Over the past few weeks, it has become clear to all industries that the covid-19 pandemic is a…

Erin BoneMarch 18, 2020

Data Programmatic Insights

Screen to Screen: DSPs vs Google Analytics

When using Google Analytics, it is important to understand the metrics and how they compare/differ from the DSP metrics: DSP reporting metrics are different from the metrics in Google Analytics. DSP campaigns are executed in a completely different platform than…

Erin BoneMarch 15, 2020

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Programmatic Insights

Higher-Education Marketing Strategies for the Future

Why is an Audience-First Strategy Important?

Alcohol and Grocery Delivery May Be The New Norm. How Should Your Brand Respond?

COVID-19’s Impact on B2B and B2C Pharmaceutical Marketing

B2B Strategies during the COVID-19 Pandemic

B2C Strategies during the COVID-19 Pandemic

Screen to Screen: DSPs vs Google Analytics

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