Programmatic Insights

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3 Key Steps To Maximizing Your Marketing Campaign’s Success

When developing a robust marketing strategy, there are many different components to analyze and consider: who is your target audience, where do they spend their time, what do they care about, when are they most engaged, etc. The common denominator…

Elise StiefermanJuly 14, 2021

Case Studies Programmatic Insights

Driving and Measuring In-Store Traffic to Brick and Mortar Locations

Vertical/Industry: Beauty Care Challenge A beauty retailer wanting to promote a beauty product with a small price tag needed a way to understand the effect of paid media on in-store purchase behavior. While the client’s website did have ecommerce, it…

Elise StiefermanJune 29, 2021

Programmatic Insights

Why Measurement is Important in a Cookieless Environment

How do we know our marketing is working? This is one of the most important questions clients pose to agency teams. For the past few years, the ubiquity of cookies and third party pixel tags (such as Facebook or Floodlight)…

Elise StiefermanJune 8, 2021

Programmatic Insights Trends We're Watching

Success in a Cookieless Future — Answering Common Questions

Google has announced that Chrome will no longer support cookies as of 2023. Marketers that have historically relied on cookies to be able to reach their target audiences and measure success are panicking to be able to determine the next…

Elise StiefermanMay 8, 2021

Programmatic Insights

Optimizing Campaign Performance

Part of the beauty of programmatic and social media advertising is the wealth of data that’s available when you know where to look. Being able to lean on Artificial Intelligence (AI) is also a huge benefit, and when paired with…

Elise StiefermanDecember 8, 2020

Programmatic Insights Trends We're Watching

Navigating the Holiday Season for CPG Brands

The holidays will likely look quite a bit different this year: large parties will be distilled down to small family gatherings, Black Friday stampedes will now be spread out online shopping, and masks will be the most popular new accessory…

Elise StiefermanOctober 27, 2020

Programmatic Insights

What Facebook and CCPA Means for You

On July 1 2020, Facebook implemented a Limited Data Use feature that allows businesses to choose whether or not they want to apply restrictions to comply with the California Consumer Privacy Act (CCPA). CCPA was signed into law June 28,…

Elise StiefermanSeptember 11, 2020

Programmatic Insights

Facebook Updates Hunting Sale Guidelines

Facebook has taken a strong stance against the promotion of weapons on its platform, which directly impacts farm and home clients during hunting season. The policies regarding firearms and other weapons are as follows: Ads must not promote the sale…

Elise StiefermanSeptember 4, 2020

Programmatic Insights

Higher-Education Marketing Strategies for the Future

The Current State of Higher Education Marketing It’s only July and already 2020 has proved itself to be one of the most disruptive, if not the most disruptive year of the past several decades. While the long-term effects of the…

Erin BoneJuly 29, 2020

Programmatic Insights

Why is an Audience-First Strategy Important?

When it comes to digital media planning and strategy, it’s easy to get absorbed by a channel-driven approach. For example, many marketers understand that Connected TV serves as a strong upper funnel tactic for incremental reach, that social yields engagement…

Erin BoneJuly 23, 2020

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Programmatic Insights

3 Key Steps To Maximizing Your Marketing Campaign’s Success

Driving and Measuring In-Store Traffic to Brick and Mortar Locations

Why Measurement is Important in a Cookieless Environment

Success in a Cookieless Future — Answering Common Questions

Optimizing Campaign Performance

Navigating the Holiday Season for CPG Brands

Higher-Education Marketing Strategies for the Future

Why is an Audience-First Strategy Important?

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