Programmatic Insights

Have you ever seen an excessively large amount of US traffic supposedly coming from Coffeyville, Kansas in Google Analytics? This specific geolocation may even contribute the most amount of sessions worldwide.  What is the Coffeyville Effect? Even though you may…

  Whether you’re familiar with the terms ToFu, MoFu, and BoFu or if those terms make you think of tofu alternatives - it's imperative that you understand how to execute a full funnel content strategy if you’re interested in acquiring…

  As a former NewBreed (HubSpot Agency Partner) and current Coegi employee, I thought it would be interesting to explore Inbound vs Outbound lead generation and where PPC fits into the mix.  Inbound lead generation is a strategy centered around…

  Twitter has launched a new creative arm under the name ArtHouse to help brands create and optimize content. ArtHouse is a combo of creative management, video editing, and live broadcasting. ArtHouse connects brands with influencers, artists, and editors who…

1. Measure what actually translates to your business goals For the vast majority of businesses, CTR will never translate to an increase in sales or brand awareness and says nearly nothing about the digital health of your brand.  Video completion…

We at Coegi love to help brands overcome banner blindness programmatically through premium site placement and strategic targeting, but we also believe pairing these efforts with native advertising is a terrific way to boost engagement in today’s crowded marketing climate. Why?…