Programmatic Insights

Creative Specifications Programmatic Insights

Facebook Announces New Preferred Aspect Ratio for Mobile

Facebook recently announced a redesign of the mobile newsfeed at this year’s F8 conference, that went into effect Monday, August 19 2019. The new aspect ratio for mobile devices is changing from 2:3 to 4:5 and will affect both newsfeeds…

Ashlee CzaplaAugust 20, 2019

Lead Generation: Inbound vs Outbound vs PPC

As a former NewBreed (HubSpot Agency Partner) and current Coegi employee, I thought it would be interesting to explore Inbound vs Outbound lead generation and where PPC fits into the mix. Inbound lead generation is a strategy centered around…

Ashlee CzaplaAugust 16, 2019

Programmatic Insights

4 Things to Consider When Modernizing Your Businesses Digital Marketing Strategy

1. Measure what actually translates to your business goals For the vast majority of businesses, CTR will never translate to an increase in sales or brand awareness and says nearly nothing about the digital health of your brand. Video completion…

Erin BoneApril 12, 2018

Programmatic Insights Working With Brands

So You’re Not Meeting Your CPA Goal – What Now?

There are always campaigns that take more encouragement to reach performance goals, across all metrics and KPIs. Particularly frustrating, however, are lower funnel campaigns that don’t meet their CPA goals. Step 1: QA The Setup Avoid any time-consuming errors that…

Erin BoneMarch 8, 2018

Ad Ethics Programmatic Insights Working With Brands

Transparency and its effect on our Understanding of Working Media Dollars

Transparency is really an interesting industry term, but to level-set us its inherent that we state the subject at hand is specific to the cost of media here in the 21st century of programmatic buying and audience & data exchanges. What’s…

Erin BoneMarch 1, 2018

Data Programmatic Insights

Does Mr. Roger’s Neighborhood Exist in Digital Advertising?

How Marketers Can Determine "Good" Exchanges: Every community seemingly has an apocryphal “bad side of town or bad neighborhood.” In the digital community, how can digital marketers distinguish a “bad area” from a “good area” or “bad inventory” from “good…

Erin BoneJune 29, 2017

Programmatic Insights

How to Sidestep Banner Blindness Through Native Advertising

We at Coegi love to help brands overcome banner blindness programmatically through premium site placement and strategic targeting, but we also believe pairing these efforts with native advertising is a terrific way to boost engagement in today’s crowded marketing climate. Why?…

Erin BoneApril 13, 2017

Programmatic Insights

3 Ways to Bring Mobile MOJO to Your Programmatic Campaign

Erin BoneFebruary 24, 2017

Company Culture Programmatic Insights Trends We're Watching

Recapping the 2016 Google BrandHealth Summit

In February, Coegi attended the 2016 Google BrandHealth Summit in Chicago. We sat down with Maggie Konz, one of our Account Managers working in the healthcare vertical, to see what she had to say about the event. What was the Summit…

Erin BoneMarch 17, 2016

Data Programmatic Insights

Data Visualization Basics: 3 Steps to Smarter Marketing

If you jumped in to the new year with plans for revamping data analytics but still haven’t acted on those resolutions, read on to learn the basics for adding simple yet powerful visualization to reports. You may have seen complicated…

Erin BoneFebruary 22, 2016

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Programmatic Insights

Facebook Announces New Preferred Aspect Ratio for Mobile

Lead Generation: Inbound vs Outbound vs PPC

4 Things to Consider When Modernizing Your Businesses Digital Marketing Strategy

So You’re Not Meeting Your CPA Goal – What Now?

Transparency and its effect on our Understanding of Working Media Dollars

Does Mr. Roger’s Neighborhood Exist in Digital Advertising?

How to Sidestep Banner Blindness Through Native Advertising

3 Ways to Bring Mobile MOJO to Your Programmatic Campaign

Recapping the 2016 Google BrandHealth Summit

Data Visualization Basics: 3 Steps to Smarter Marketing

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