Programmatic Insights

    B2B Implications: Engaging Health Care Providers Remotely The rapid spread of COVID-19 has taken over the globe in recent weeks, drastically impacting the day to day life of citizens around the world. In an effort to flatten the…

  B2B Best Practices For many B2B marketers, an all-digital marketing strategy is out of their comfort zone.  But this is a great time to embrace it, as it is out of many of your client's comfort zones too.  Have…

  As a digital marketer, it’s always important to take into consideration the social, political and economic climate of the current times. Over the past few weeks, it has become clear to all industries that the covid-19 pandemic is a…

Machine Learning and the Problem of Instrumental Convergence   Paperclip Maximizing What do paperclips have to do with digital marketing? Admittedly, pretty much nothing. The ‘paperclip maximizer’ thought experiment comes from Nick Bostrom at Oxford University. In essence, it looks…

  “A good decision is based on knowledge and not on numbers” - Plato.   Instead, it should read, “A good decision is based on knowledge and not solely on the numbers” - Rishad Tobaccowala In the modern era, however,…

  Looking to add digital-out-of home to your offerings? Get up to speed with capabilities, strategies and best practices with our 2020 Digital Out-of-Home Primer. The primer includes: Stepping Into Digital Out-of-Home: a quick look at where the industry is…

  In a perfect world for marketers, digital media budgets would be unlimited and ads would be shown every time a relevant search occurs. However, the reality is that advertisers can’t guarantee that ads will appear each and every time…

 As an early adopter of the latest ad tech, Coegi has continuously sought to provide new offerings to our clients. In early 2018, Digital Out-of-Home was at the top of our clients’ minds and we embraced this as a new…

  When using Google Analytics, it is important to understand the metrics and how they compare/differ from the DSP metrics: DSP reporting metrics are different from the metrics in Google Analytics. DSP campaigns are executed in a completely different platform…

  While the Digital Out of Home space has roots in both traditional and digital advertising, it also has nuances of its own. This advertising format has been rapidly growing in popularity and to help marketers better understand this tactic,…