Programmatic Insights

Influencer Marketing 101

Make your digital ads more effective by adding influencer marketing. Consumers require multiple touch points with a brand to convert, which means that influencer content amplified by performance marketing combines the best of both from these powerful marketing strategies. Influencers…

Lindsey KingOctober 4, 2021

Data Programmatic Insights

When Does Advanced Measurement Make Sense?

Here at Coegi, measurement is at the center of everything we do. We listen to our clients’ challenges, objectives, and aspirations to understand what success looks like and build a media measurement framework that can help us better understand how…

Elise StiefermanSeptember 29, 2021

Programmatic Insights

Connected TV Playbook

Effective CTV advertising requires strategy, investment, and agility. It can be daunting for smaller advertisers, but potential impact on brand growth and reach is significant in the age of cord-cutting. Ad dollars are shifting rapidly from linear to CTV, thanks…

Elise StiefermanSeptember 22, 2021

Programmatic Insights

Advanced Measurement 101

So your latest campaign’s CTR was high, cool, but how did this campaign impact business results? Do your campaign KPIs level up to business goals? Are media metrics able to answer your most important questions? Check out how advanced measurement…

Elise StiefermanSeptember 15, 2021

Programmatic Insights

Blurring the Lines Between Brand and Performance Marketing

As marketers, we often preach about setting separate KPIs for campaigns in different funnel stages. While this is needed, we must understand the synergies between brand and performance campaigns to fully optimize marketing efforts and pull the strongest overarching insights.…

Elise StiefermanSeptember 7, 2021

Programmatic Insights Whitepapers

Marketing Measurement Playbook

Do your marketing campaign KPIs truly align with your business goals? Media efficiency metrics are great for measuring individual campaigns, but often do not ladder up to holistic business objectives. CTR on a campaign is important, but how does that…

Elise StiefermanSeptember 2, 2021

Programmatic Insights

Connected TV: A New Frontier for Targeted Healthcare Marketing

Why CTV Can Be Instrumental to Healthcare and Pharma Marketing In the ever-evolving world of digital advertising, marketers are constantly looking for the next opportunity and channel. Connected TV, in particular, is quickly gaining traction with a 49.5% increase in…

Elise StiefermanAugust 23, 2021

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Programmatic Insights

Influencer Marketing 101

When Does Advanced Measurement Make Sense?

Connected TV Playbook

Advanced Measurement 101

Blurring the Lines Between Brand and Performance Marketing

Marketing Measurement Playbook

Connected TV: A New Frontier for Targeted Healthcare Marketing

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