Trends We’re Watching

Delivery is the New Normal — How Should Your Brand Respond?

Grocery sales are dominated by brick and mortar locations. However, as COVID-19 continues to shift consumer behaviors, researchers predict that the uptick in online and in-app shopping will continue through 2020 and beyond. So, What’s New? According to data from…

Mary Caitlyn PolovichSeptember 24, 2020

Trends We're Watching

The Growth of Connected TV

Connected TV (CTV) is gaining popularity as a placement for advertisers as more consumers are moving to watch content via CTV inventory. Adoption is growing rapidly and eMarketer has estimated that more than half of the US population will…

Erin BoneOctober 25, 2019

Trends We're Watching

What to Expect from Mobile App-Ads.txt

During the summer of 2017, many publishers either questioned or quickly adopted an initiative from the IAB Technology Laboratory called ads.txt. This technology contains a text file that companies can host on their web servers which list other companies…

Erin BoneAugust 22, 2019

Trends We're Watching

The Benefits of Targeting Instant Articles

In 2015, Facebook introduced Instant Articles as an advertising placement and tool to help publishers to distribute content to their readers within the Facebook mobile app. Instant Article content is accessible on both Androids and iPhones. Facebook…

Erin BoneAugust 15, 2019

Trends We're Watching

4 Observations from the Recent ANA Media Conference in Orlando

Being a representative of an independent digital media strategy and execution company, I get excited attending industry events such as the ANA Media Conference in Orlando, which took place April 10th-12th. There are two reasons for this: 1) I get…

Erin BoneMay 3, 2019

Trends We're Watching

Google Moves to First Price Auction: What it Means and Why it Matters

First Price vs. Second Price The second price auction has been the most widely used auction method in the brief history of programmatic buying. During a second price auction, an advertiser would pay $0.01 more than the next highest bidder…

Erin BoneApril 2, 2019

Trends We're Watching

4 Things to Consider Before Taking Advertising In-House

It’s the time of year when most of us reflect on the year that was, in hopes of finding that business-altering insight to guide our companies through the fiscal year to come. For brand marketers, the 2019 version of a…

Erin BoneDecember 18, 2018

Trends We're Watching Working With Brands

LinkedIn – Sponsored Content Viewability Change

Across the digital marketing ecosystem, advertisers are demanding more transparency from publishers when it comes to the accuracy of how their ads are being placed on platforms. As of March 2018, LinkedIn addressed the viewability concerns by announcing how views and…

Erin BoneMarch 22, 2018

Trends We're Watching Working With Brands

6 Tips to Refresh Even the Most Hopeless Digital Marketing Strategy

You already know that having a strategic online presence is essential in the contemporary advertising environment. This isn’t because its trendy, it’s because of the myriad of opportunities the online marketplace provides for businesses of all sizes. Programmatic digital marketing allows…

Erin BoneFebruary 22, 2018

Trends We're Watching

COEGI @ CES 2018

For the first time, Coegi attended CES in Las Vegas earlier this month – the blackout couldn’t stop us! What we’ve found is the world is changing rapidly, and it’s only getting faster and faster, every day. Here are 3…

Erin BoneJanuary 25, 2018

Delivery is the New Normal — How Should Your Brand Respond?

The Growth of Connected TV

What to Expect from Mobile App-Ads.txt

4 Observations from the Recent ANA Media Conference in Orlando

Google Moves to First Price Auction: What it Means and Why it Matters

4 Things to Consider Before Taking Advertising In-House

LinkedIn – Sponsored Content Viewability Change

6 Tips to Refresh Even the Most Hopeless Digital Marketing Strategy

COEGI @ CES 2018

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