Why It is a Great Time to Tap into Connected TV and ACR It is no secret that consumers have been spending more time in front of their televisions and other viewing devices than ever before, especially over the last…
Elise StiefermanOctober 22, 2020
Grocery sales are dominated by brick and mortar locations. However, as COVID-19 continues to shift consumer behaviors, researchers predict that the uptick in online and in-app shopping will continue through 2020 and beyond. So, What’s New? According to data from…
Elise StiefermanSeptember 24, 2020
Connected TV (CTV) is gaining popularity as a placement for advertisers as more consumers are moving to watch content via CTV inventory. Adoption is growing rapidly and eMarketer has estimated that more than half of the US population will…
Erin BoneOctober 25, 2019
During the summer of 2017, many publishers either questioned or quickly adopted an initiative from the IAB Technology Laboratory called ads.txt. This technology contains a text file that companies can host on their web servers which list other companies…
Erin BoneAugust 22, 2019
In 2015, Facebook introduced Instant Articles as an advertising placement and tool to help publishers to distribute content to their readers within the Facebook mobile app. Instant Article content is accessible on both Androids and iPhones. Facebook…
Erin BoneAugust 15, 2019
Being a representative of an independent digital media strategy and execution company, I get excited attending industry events such as the ANA Media Conference in Orlando, which took place April 10th-12th. There are two reasons for this: 1) I get…
Erin BoneMay 3, 2019
First Price vs. Second Price The second price auction has been the most widely used auction method in the brief history of programmatic buying. During a second price auction, an advertiser would pay $0.01 more than the next highest bidder…
Erin BoneApril 2, 2019
It’s the time of year when most of us reflect on the year that was, in hopes of finding that business-altering insight to guide our companies through the fiscal year to come. For brand marketers, the 2019 version of a…
Erin BoneDecember 18, 2018
Across the digital marketing ecosystem, advertisers are demanding more transparency from publishers when it comes to the accuracy of how their ads are being placed on platforms. As of March 2018, LinkedIn addressed the viewability concerns by announcing how views and…
Erin BoneMarch 22, 2018