Trends We’re Watching

4 Observations from the Recent ANA Media Conference in Orlando

Being a representative of an independent digital media strategy and execution company, I get excited attending industry events such as the ANA Media Conference in Orlando, which took place April 10th-12th. There are two reasons for this: 1) I get…

Erin BoneMay 3, 2019

Trends We're Watching

Google Moves to First Price Auction: What it Means and Why it Matters

First Price vs. Second Price The second price auction has been the most widely used auction method in the brief history of programmatic buying. During a second price auction, an advertiser would pay $0.01 more than the next highest bidder…

Erin BoneApril 2, 2019

Trends We're Watching

4 Things to Consider Before Taking Advertising In-House

It’s the time of year when most of us reflect on the year that was, in hopes of finding that business-altering insight to guide our companies through the fiscal year to come. For brand marketers, the 2019 version of a…

Erin BoneDecember 18, 2018

Trends We're Watching Working With Brands

LinkedIn – Sponsored Content Viewability Change

Across the digital marketing ecosystem, advertisers are demanding more transparency from publishers when it comes to the accuracy of how their ads are being placed on platforms. As of March 2018, LinkedIn addressed the viewability concerns by announcing how views and…

Erin BoneMarch 22, 2018

Trends We're Watching Working With Brands

6 Tips to Refresh Even the Most Hopeless Digital Marketing Strategy

You already know that having a strategic online presence is essential in the contemporary advertising environment. This isn’t because its trendy, it’s because of the myriad of opportunities the online marketplace provides for businesses of all sizes. Programmatic digital marketing allows…

Erin BoneFebruary 22, 2018

Trends We're Watching

COEGI @ CES 2018

For the first time, Coegi attended CES in Las Vegas earlier this month – the blackout couldn’t stop us! What we’ve found is the world is changing rapidly, and it’s only getting faster and faster, every day. Here are 3…

Erin BoneJanuary 25, 2018

Trends We're Watching

Amongst Recent Controversy, Coegi Still Recommends Running on YouTube

What happened? Earlier this year, the UK publication, The Times, reported that government-funded advertising from the Home Office, the Royal Navy, the Royal Air Force, Transport for London, and the BBC appeared in front of extremist videos on YouTube. This…

Erin BoneDecember 19, 2017

Trends We're Watching

3 Ways Tailored Creative Supercharges Programmatic Strategies

It's no secret that programmatic media buying allows brands to send marketing messages to niche groups of people. However, not everyone is aware of this highly important piece of the puzzle: tailoring your messages to each specific audience. Too often,…

Erin BoneSeptember 11, 2017

Trends We're Watching Working With Brands

5 Strategies to Achieve Premium ROI in B2B Social Media Marketing

Social media marketing may seem like a natural fit for B2C brands, but we at Coegi know B2B brands can also thrive in this arena. Even if you’re selling products or services to other companies, the key decision makers who…

Erin BoneAugust 4, 2017

Company Culture Programmatic Insights Trends We're Watching

Recapping the 2016 Google BrandHealth Summit

In February, Coegi attended the 2016 Google BrandHealth Summit in Chicago. We sat down with Maggie Konz, one of our Account Managers working in the healthcare vertical, to see what she had to say about the event. What was the Summit…

Erin BoneMarch 17, 2016

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4 Observations from the Recent ANA Media Conference in Orlando

Google Moves to First Price Auction: What it Means and Why it Matters

4 Things to Consider Before Taking Advertising In-House

LinkedIn – Sponsored Content Viewability Change

6 Tips to Refresh Even the Most Hopeless Digital Marketing Strategy

COEGI @ CES 2018

Amongst Recent Controversy, Coegi Still Recommends Running on YouTube

3 Ways Tailored Creative Supercharges Programmatic Strategies

5 Strategies to Achieve Premium ROI in B2B Social Media Marketing

Recapping the 2016 Google BrandHealth Summit

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