Trends We’re Watching

Amongst Recent Controversy, Coegi Still Recommends Running on YouTube

What happened? Earlier this year, the UK publication, The Times, reported that government-funded advertising from the Home Office, the Royal Navy, the Royal Air Force, Transport for London, and the BBC appeared in front of extremist videos on YouTube. This…

Erin BoneDecember 19, 2017

Trends We're Watching

3 Ways Tailored Creative Supercharges Programmatic Strategies

It's no secret that programmatic media buying allows brands to send marketing messages to niche groups of people. However, not everyone is aware of this highly important piece of the puzzle: tailoring your messages to each specific audience. Too often,…

Erin BoneSeptember 11, 2017

Trends We're Watching Working With Brands

5 Strategies to Achieve Premium ROI in B2B Social Media Marketing

Social media marketing may seem like a natural fit for B2C brands, but we at Coegi know B2B brands can also thrive in this arena. Even if you’re selling products or services to other companies, the key decision makers who…

Erin BoneAugust 4, 2017

Company Culture Programmatic Insights Trends We're Watching

Recapping the 2016 Google BrandHealth Summit

In February, Coegi attended the 2016 Google BrandHealth Summit in Chicago. We sat down with Maggie Konz, one of our Account Managers working in the healthcare vertical, to see what she had to say about the event. What was the Summit…

Erin BoneMarch 17, 2016

Programmatic Insights Trends We're Watching

Sitting Down With Sean Cotton – A Review of the December 2015 iMedia Agency Summit

Coegi’s president, Sean Cotton, attended the iMedia Agency Summit this month and we sat down with him on his return to ask about some of the highlights from the conference, trends in the programmatic industry that were discussed and how…

Erin BoneDecember 21, 2015

Trends We're Watching Working With Brands

3 Truths on Millennial Engagement With Digital Advertising

Several weeks ago, Coegi had the opportunity to attend the 2015 Truth in Media Summit hosted by True Media in celebration of their 10thanniversary. This event featured seminars led by several leaders advertising. While each presentation was unique, there was one recurring topic- millennials…

Erin BoneMay 21, 2015

Programmatic Insights Trends We're Watching Working With Brands

What Will it Take to Make Programmatic Forward Work?

Recently, Ryan Green, the Trading Manager for Coegi, and I attended a dinner with Jeff Green and folks at The Trade Desk along with a number of other leading digital agency professionals. The topic was how to advance the market toward the adoption of programmatic…

Erin BoneJuly 29, 2014

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