Over the last few years the television industry has been revolutionized by new players, new technologies and new content that's available at the click of a button. Skip it. Save it. Play it. Pause it. We are living in the…
Erin BoneApril 27, 2020
To many brand advertisers, TV is the ultimate brand-building and storytelling medium. The largest screen in the house that rightly commands the lion’s share of the advertising budget. It is also one of the last frontiers for buying automation software…
Erin BoneJanuary 2, 2019
Social media has become such an ubiquitous term that we sometimes forget that it refers to a wide range of platforms. Sure, some principles apply across all of them: Provide value, be a part of the conversation, and don’t just…
Erin BoneAugust 7, 2017