Whitepapers

Marketing Measurement Playbook

Do your marketing campaign KPIs truly align with your business goals? Media efficiency metrics are great for measuring individual campaigns, but often do not ladder up to holistic business objectives. CTR on a campaign is important, but how does that…

Elise StiefermanSeptember 2, 2021

Whitepapers

Debunking CTV Myths

Over the last few years the television industry has been revolutionized by new players, new technologies and new content that's available at the click of a button. Skip it. Save it. Play it. Pause it. We are living in the…

Erin BoneApril 27, 2020

Whitepapers Working With Brands

Beauty Basics: Millennial Edition

It is estimated that over 89 billion dollars were spent within the beauty and personal care space by U.S. consumers in 2018. Such a growth in consumer investment also indicates an increase in marketing dollars as brands will seek to…

Erin BoneAugust 14, 2019

TV 2.0/Video Whitepapers

TV 2.0: New Buying Strategies in the Age of Programmatic

To many brand advertisers, TV is the ultimate brand-building and storytelling medium. The largest screen in the house that rightly commands the lion’s share of the advertising budget. It is also one of the last frontiers for buying automation software…

Erin BoneJanuary 2, 2019

Whitepapers

How To Use Paid Programmatic Advertising To Boost Your Social Media Strategy

Social media has become such an ubiquitous term that we sometimes forget that it refers to a wide range of platforms. Sure, some principles apply across all of them: Provide value, be a part of the conversation, and don’t just…

Erin BoneAugust 7, 2017

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Marketing Measurement Playbook

Debunking CTV Myths

Beauty Basics: Millennial Edition

TV 2.0: New Buying Strategies in the Age of Programmatic

How To Use Paid Programmatic Advertising To Boost Your Social Media Strategy

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