Over the last few years the television industry has been revolutionized by new players, new technologies and new content that's available at the click of a button. Skip it. Save it. Play it. Pause it. We are living in the…
It is estimated that over 89 billion dollars were spent within the beauty and personal care space by U.S. consumers in 2018. Such a growth in consumer investment also indicates an increase in marketing dollars as brands will seek to…
To many brand advertisers, TV is the ultimate brand-building and storytelling medium. The largest screen in the house that rightly commands the lion’s share of the advertising budget. It is also one of the last frontiers for buying automation software…
Social media has become such an ubiquitous term that we sometimes forget that it refers to a wide range of platforms. Sure, some principles apply across all of them: Provide value, be a part of the conversation, and don’t just…