Case Studies – Coegi

Case Studies

Driving Lead Generation on TikTok for Community College

Client Background and Challenge Overview Coegi serves a number of education partners ranging from large public institutions to small private colleges all across the nation. A challenge facing any education client is operating in a constantly changing digital landscape. Student…

Elise StiefermanSeptember 9, 2021

Using Social to Build Awareness for a Pharmaceutical Brand

Industry: Healthcare/Pharma Scenario Health and wellness advertising agency tapped Coegi to run an eight week campaign on Facebook/Instagram focused on building awareness of pharmaceutical and insurance solutions for those afflicted with a rare neurological disorder. Summary The team used website…

Elise StiefermanAugust 30, 2021

The Power of Creative in Building Brand Awareness

Industry: Food/Beverage - Alcohol Coegi partnered with a powerhouse creative agency to launch a full-funnel digital campaign for a high-growth wine brand. The brand tasked the team to produce a campaign that not only promoted a strong point of view…

Elise StiefermanAugust 2, 2021

How to Increase QSR Awareness and Market Share

Vertical: Quick-Service Restaurants (QSR) A QSR client was faced with uncertainty as the pandemic hit the United States in March 2020. Most of their franchised-owned stores had 50%+ decrease in traffic and sales in the second half of March. Coegi…

Elise StiefermanJuly 27, 2021

Driving Action from Niche B2B Audiences

Vertical: B2B Scenario Our client came to Coegi with a challenge: they needed to drive leads from a niche B2B audience - but they meant niche niche. They were only interested in reaching European film, gaming, and television licensing professionals…

Elise StiefermanJuly 16, 2021

Using TikTok to Reach Potential College Students

Vertical: Education Challenge/Summary/Client Background Coegi works with a private college located in Kansas City Missouri who has recently lowered their tuition costs. Their team was looking to boost their brand awareness among potential students and encourage them to research more…

Elise StiefermanJuly 13, 2021

Activating a Successful Healthcare Recruitment Campaign

Vertical/Industry: Healthcare Services Challenge Summary and Client Background Coegi serves as a partner for an academic health system with physicians from every field of medicine offering comprehensive care. The expert physicians offer a wide depth of services, from preventative health…

Elise StiefermanJuly 6, 2021

Case Studies Programmatic Insights

Driving and Measuring In-Store Traffic to Brick and Mortar Locations

Vertical/Industry: Beauty Care Challenge A beauty retailer wanting to promote a beauty product with a small price tag needed a way to understand the effect of paid media on in-store purchase behavior. While the client’s website did have ecommerce, it…

Elise StiefermanJune 29, 2021

A Guide to Digital Product Launch on Facebook

Vertical/Industry: Consumer Goods Challenge A luxury brand marketing team was tasked with introducing, promoting and driving sales for a brand new product to the company. Summary The marketing team sought to utilize digital media to drive sales of their new…

Elise StiefermanJune 25, 2021

Gaining More Traction for Ag Client on YouTube with Paid Ads

Vertical/Industry: Agriculture Challenge An agriculture company produced a “Tech at Work” video series for its YouTube channel, but saw few views and low-channel engagement despite having dozens of videos and a dedicated in-house YouTube team. Their team wanted to expand…

Elise StiefermanJune 21, 2021

Leveraging Digital Solutions to Drive Qualified Leads

Vertical/Industry: Consumer Services - Travel & Leisure The Challenge Reaching affluent individuals in a digital ecosystem is not as easy as one might think. There are many considerations to take into account, such as how and where they spend their…

Elise StiefermanJune 18, 2021

Creating Digital Solutions for CPG Clients to Drive Strong ROAS

Vertical/Industry: CPG - Food and Beverage Challenge 2020 was the year for rapid escalation of all things e-commerce and delivery. In particular, online grocery shopping grew 53%, with an expected continuation of growth from both increased frequency and growth in…

Elise StiefermanJune 9, 2021

Growing Omni-Channel Retail During COVID-19

Client Background A dynamic wine brand focused on attracting consumers with a “healthier-for-you” lifestyle through strategic messaging around relevant value propositions such as being low carb, paleo, vegan and, in general, great for people who want to enjoy wine while…

Elise StiefermanMay 8, 2021

Driving Awareness and Conversions for Pharma with Digital

Coegi was hired by a pharmaceutical client that manufactures flu vaccines which are administered by independent physicians, healthcare providers and retail pharmacies. The client manufactures and provides a wide range of vaccines and specialty medicines that meet local public health…

Erin BoneApril 9, 2020

Digital Out-Of-Home Drives Full-Funnel Performance Lift Case Study

A technology giant hired Coegi to drive awareness, consideration and purchase intent for their products nationwide. Enter the form below for a free case study on how Coegi used digital out-of-home strategies to achieve these goals.

Erin BoneJanuary 28, 2020

Testing Custom Audiences to Boost App Installs

A manufacturing and construction equipment company sought to find qualified users in the construction industry who were likely to download and utilize their fleet management app. Enter the form below to access our free case study on how Coegi targeted…

Erin BoneSeptember 27, 2019

Optimizing Multiple Campaigns for Multiple KPIs

A healthcare facility wanted to run a multiple campaign program across Facebook build positive brand awareness and also get users to convert on the website. Enter the form below to access our free case study on how Coegi managed multiple…

Erin BoneJune 28, 2019

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