Insights That Make You Smarter

Trends We're Watching

COEGI @ CES 2018

For the first time, Coegi attended CES in Las Vegas earlier this month – the blackout couldn’t stop us! What we’ve found is the world is changing rapidly, and it’s only getting faster and faster, every day. Here are 3…
January 25, 2018
Ad Ethics

Straight Talk about Digital Ad Fraud

There is much being said across the digital advertising industry about how serious the ad fraud problem is. Having been thoroughly involved in the digital advertising industry for the last 12 years and since the inception of programmatic advertising, I…
November 20, 2017
Data

Announcing our Exclusive Optimizer Tool

We're excited to announce we have officially completed the roll-out of Coegi's proprietary Optimizer tool to our internal team. Our Optimizer tool will make Coegi's campaign optimization process more efficient and faster than ever - enabling us to provide almost instantaneous…
September 25, 2017
Case Studies

Programmatic Optimization Case Study

RetargetingDBMLast-click conversionsUse retargeting from Google Analytics 360 segments to drive first time orders from new customers.  CPA goal of $350 per order from a new user, with credit given only to true last click via the client’s own attribution model…
August 22, 2017