Insights That Make You Smarter

Data

Differentiating True KPIs From Vanity Metrics

At Coegi, we take great pride in tracking, analyzing, and optimizing toward metrics that are relevant to your goals. This may seem like a no-brainer, but in the digital marketing realm, it's easy to fall victim to what are known…
August 17, 2017
Case Studies

Tech B2B Case Study

One of the world’s largest manufactures of electronics and computer accessories tapped Coegi to reach business owners in the AV industry in order to sell touch/display systems.The clients key initiatives were to increase awareness of and revenue from touch and…
May 8, 2017
Case Studies

Health Care Case Study

Coegi worked with one of the nation’s largest hospital corporations to increase consideration and foot traffic to the client’s emergency roomsThe clients key initiatives were to increase brand awareness of low ER wait times, consideration and ultimately ‘heads in beds’ for…
May 8, 2017
Company Culture

A Rootin’ Tootin’ Good Time

Late February provided the Coegi team an opportunity to showcase their culinary prowess in the 2016 Rootin’ Tootin’ Chili Cookoff to benefit the Boys and Girls Club of Columbia. As with most projects, we focused on a collaborative approach with the end…
March 22, 2016
DataProgrammatic Insights

Branding vs. Sales: A Quick Guide to KPIs

Our previous blog post discussed the importance of understanding measurement and defining KPIs when determining advertising success. In this post two basic campaign types will be compared to show differing methods of evaluating campaign success. Before diving into this follow up we…
November 24, 2015
DataProgrammatic Insights

What’s the Deal with KPIs?

Imperative synergistic methods to optimize KPI efforts utilizing big data for increased engagement with contextually targeted audiences of BUZZWORDS. If you both enjoyed and hated that sentence you are not alone. Many of these buzzwords have been circulating for a while now, and…
October 21, 2015
Working With Brands

What’s Your Bus Wrap?

Years ago, I had a new business meeting with a highly qualified prospect. The meeting went well and I felt confident we would close the deal. My sales tactics were precise: I asked the right questions, listened attentively to the…
April 9, 2015
Company CultureProgrammatic Insights

Introduction to Coegi

Media consumption has never been more fragmented than it is today, and finding your audience across the various channels has never been such a challenge. It’s not only the sheer volume of technology companies, each offering similar services with jargon-filled sales…
June 2, 2014