Data-Driven Insights

Trends We're Watching

COEGI @ CES 2018

For the first time, Coegi attended CES in Las Vegas earlier this month – the blackout couldn’t stop us! What we’ve found is the world is changing rapidly, and it’s only getting faster and faster, every day. Here are 3…
January 25, 2018
Ad Ethics

Straight Talk about Digital Ad Fraud

There is much being said across the digital advertising industry about how serious the ad fraud problem is. Having been thoroughly involved in the digital advertising industry for the last 12 years and since the inception of programmatic advertising, I…
November 20, 2017
Data

Announcing our Exclusive Optimizer Tool

We're excited to announce we have officially completed the roll-out of Coegi's proprietary Optimizer tool to our internal team. Our Optimizer tool will make Coegi's campaign optimization process more efficient and faster than ever - enabling us to provide almost instantaneous…
September 25, 2017
Case Studies

Programmatic Optimization Case Study

RetargetingDBMLast-click conversionsUse retargeting from Google Analytics 360 segments to drive first time orders from new customers.  CPA goal of $350 per order from a new user, with credit given only to true last click via the client’s own attribution model…
August 22, 2017
Data

Differentiating True KPIs From Vanity Metrics

At Coegi, we take great pride in tracking, analyzing, and optimizing toward metrics that are relevant to your goals. This may seem like a no-brainer, but in the digital marketing realm, it's easy to fall victim to what are known…
August 17, 2017
Case Studies

Tech B2B Case Study

One of the world’s largest manufactures of electronics and computer accessories tapped Coegi to reach business owners in the AV industry in order to sell touch/display systems.The clients key initiatives were to increase awareness of and revenue from touch and…
May 8, 2017
Case Studies

Health Care Case Study

Coegi worked with one of the nation’s largest hospital corporations to increase consideration and foot traffic to the client’s emergency roomsThe clients key initiatives were to increase brand awareness of low ER wait times, consideration and ultimately ‘heads in beds’ for…
May 8, 2017
Company Culture

A Rootin’ Tootin’ Good Time

Late February provided the Coegi team an opportunity to showcase their culinary prowess in the 2016 Rootin’ Tootin’ Chili Cookoff to benefit the Boys and Girls Club of Columbia. As with most projects, we focused on a collaborative approach with the end…
March 22, 2016
DataProgrammatic Insights

Branding vs. Sales: A Quick Guide to KPIs

Our previous blog post discussed the importance of understanding measurement and defining KPIs when determining advertising success. In this post two basic campaign types will be compared to show differing methods of evaluating campaign success. Before diving into this follow up we…
November 24, 2015