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Coegi Perspectives

Data

Measure what matters

One of my long-standing mantras at Coegi is ‘Measure What Matters’.  So I was very intrigued last week when the ANA released a report entitled ‘Media KPIs That Matter’.  What it found won’t surprise too many of us that work in performance marketing:…
June 3, 2021
Programmatic Insights

Executing Digital Marketing A/B Tests

One of Coegi’s best practices is to employ pre-optimized campaigns based on proven results and  data-driven strategies paired with a robust understanding of our client’s business goals. While AI and machine learning has come a long way to help ensure…
July 23, 2020