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Coegi Perspectives

Programmatic Insights

Connected TV Playbook

Effective CTV advertising requires strategy, investment, and agility. It can be daunting for smaller advertisers, but potential impact on brand growth and reach is significant in the age of cord-cutting. Ad dollars are shifting rapidly from linear to CTV, thanks…
September 22, 2021
Programmatic Insights

Advanced Measurement 101

So your latest campaign’s CTR was high, cool, but how did this campaign impact business results? Do your campaign KPIs level up to business goals? Are media metrics able to answer your most important questions? Check out how advanced measurement…
September 15, 2021
Data

Measure What Matters

One of my long-standing mantras at Coegi is ‘Measure What Matters’.  So I was very intrigued last week when the ANA released a report entitled ‘Media KPIs That Matter’.  What it found won’t surprise too many of us that work in performance marketing:…
June 3, 2021