Coegi Perspectives

Why Measurement is Important in a Cookieless Environment

How do we know our marketing is working? This is one of the most important questions clients pose to agency teams. For the past few years, the ubiquity of cookies and third party pixel tags (such as Facebook or Floodlight)…

Elise StiefermanJune 8, 2021

Data

Measure What Matters

One of my long-standing mantras at Coegi is ‘Measure What Matters’. So I was very intrigued last week when the ANA released a report entitled ‘Media KPIs That Matter’. What it found won’t surprise too many of us that work in performance marketing:…

Elise StiefermanJune 3, 2021

Trends We're Watching

Apple’s iOS Update has Rolled Out – What Should Brands Do Now?

Now that the iOS is officially in-place, what are the initial implications marketers are experiencing? As we discuss this topic, let’s revisit where we’ve been, where we are today, and evaluate next steps to continue to get the most out…

Elise StiefermanJune 3, 2021

Trends We're Watching

Reaching Your Ideal Target Audience in the Cookieless Future

As the end of the third-party cookie nears, at the forefront of many marketers’ minds is the concern that approaches to audience targeting will soon be reversed by ten years and limit the sophistication of their data-focused strategies. While those…

Elise StiefermanJune 1, 2021

Trends We're Watching

Why Walled Gardens Will (and Won’t) Be More Critical in the Future

As we begin to explore the world of cookieless digital advertising, marketers will likely be focusing much of their attention on walled gardens that have robust amounts of users and, therefore, valuable first-party data. However, even walled gardens come with…

Elise StiefermanMay 27, 2021

Programmatic Insights Trends We're Watching

Success in a Cookieless Future — Answering Common Questions

Google has announced that Chrome will no longer support cookies as of 2023. Marketers that have historically relied on cookies to be able to reach their target audiences and measure success are panicking to be able to determine the next…

Elise StiefermanMay 8, 2021

TV 2.0/Video

Creating Strategic Opportunity with Connected Television Advertising

Connected TV has officially met the reach of broadcast television. Streaming and connected TV devices exploded in 2020 as more consumers stayed home and cut the cord. As of 2021, there were just shy of 214 million connected television users,…

Elise StiefermanApril 21, 2021

Trends We're Watching

7 Digital Marketing Trends for 2021

To say that 2020 has been a year for the books would be an understatement. In many ways this has been a year all about flexibility and adapting — and that is no different for the world of digital advertising.…

Elise StiefermanDecember 21, 2020

Programmatic Insights

Optimizing Campaign Performance

Part of the beauty of programmatic and social media advertising is the wealth of data that’s available when you know where to look. Being able to lean on Artificial Intelligence (AI) is also a huge benefit, and when paired with…

Elise StiefermanDecember 8, 2020

Trends We're Watching

Cookie Deprecation — Preparing for 2021 & Beyond

Third-party cookie depreciation has been a hot topic in 2020, with marketers, publishers and brands alike seeking solutions to respond to this pivotal development. Complicating this matter further, privacy-based initiatives such as CCPA, as well as Apple’s changes to its…

Elise StiefermanNovember 10, 2020

Trends We're Watching

Digital Solutions for In-Person Events

COVID-19 disrupted a lot of consumers’ 2020 plans: concerts were postponed — vacationers stayed local, shopping largely shifted online and cloth masks became a fashion statement. As we all continue to adapt to a new normal, food and beverage brands…

Elise StiefermanNovember 4, 2020

Programmatic Insights Trends We're Watching

Navigating the Holiday Season for CPG Brands

The holidays will likely look quite a bit different this year: large parties will be distilled down to small family gatherings, Black Friday stampedes will now be spread out online shopping, and masks will be the most popular new accessory…

Elise StiefermanOctober 27, 2020

Trends We're Watching

Incorporating Automated Content Recognition (ACR) into Your Marketing Strategy

Why It is a Great Time to Tap into Connected TV and ACR It is no secret that consumers have been spending more time in front of their televisions and other viewing devices than ever before, especially over the last…

Elise StiefermanOctober 22, 2020

Trends We're Watching

Automated Content Recognition 101

While automated content recognition (ACR) may not be new, it is becoming more widely incorporated into digital marketing strategies. As the number of consumers using smart TVs continues to grow, marketers need to fully understand what ACR is, as well…

Elise StiefermanOctober 14, 2020

Trends We're Watching

Delivery is the New Normal — How Should Your Brand Respond?

Grocery sales are dominated by brick and mortar locations. However, as COVID-19 continues to shift consumer behaviors, researchers predict that the uptick in online and in-app shopping will continue through 2020 and beyond. So, What’s New? According to data from…

Elise StiefermanSeptember 24, 2020

Programmatic Insights

What Facebook and CCPA Means for You

On July 1 2020, Facebook implemented a Limited Data Use feature that allows businesses to choose whether or not they want to apply restrictions to comply with the California Consumer Privacy Act (CCPA). CCPA was signed into law June 28,…

Elise StiefermanSeptember 11, 2020

Programmatic Insights

Facebook Updates Hunting Sale Guidelines

Facebook has taken a strong stance against the promotion of weapons on its platform, which directly impacts farm and home clients during hunting season. The policies regarding firearms and other weapons are as follows: Ads must not promote the sale…

Elise StiefermanSeptember 4, 2020

Programmatic Insights

Higher-Education Marketing Strategies for the Future

The Current State of Higher Education Marketing It’s only July and already 2020 has proved itself to be one of the most disruptive, if not the most disruptive year of the past several decades. While the long-term effects of the…

Erin BoneJuly 29, 2020

Programmatic Insights

Why is an Audience-First Strategy Important?

When it comes to digital media planning and strategy, it’s easy to get absorbed by a channel-driven approach. For example, many marketers understand that Connected TV serves as a strong upper funnel tactic for incremental reach, that social yields engagement…

Erin BoneJuly 23, 2020

Programmatic Insights

Executing Digital Marketing A/B Tests

One of Coegi’s best practices is to employ pre-optimized campaigns based on proven results and data-driven strategies paired with a robust understanding of our client’s business goals. While AI and machine learning has come a long way to help ensure…

Erin BoneJuly 23, 2020

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.