Machine Learning and the Problem of Instrumental Convergence   Paperclip Maximizing What do paperclips have to do with digital marketing? Admittedly, pretty much nothing. The ‘paperclip maximizer’ thought experiment comes from Nick Bostrom at Oxford University. In essence, it looks…

  “A good decision is based on knowledge and not on numbers” - Plato.   Instead, it should read, “A good decision is based on knowledge and not solely on the numbers” - Rishad Tobaccowala In the modern era, however,…

  Looking to add digital-out-of home to your offerings? Get up to speed with capabilities, strategies and best practices with our 2020 Digital Out-of-Home Primer. The primer includes: Stepping Into Digital Out-of-Home: a quick look at where the industry is…

  In a perfect world for marketers, digital media budgets would be unlimited and ads would be shown every time a relevant search occurs. However, the reality is that advertisers can’t guarantee that ads will appear each and every time…

 As an early adopter of the latest ad tech, Coegi has continuously sought to provide new offerings to our clients. In early 2018, Digital Out-of-Home was at the top of our clients’ minds and we embraced this as a new…

  When using Google Analytics, it is important to understand the metrics and how they compare/differ from the DSP metrics: DSP reporting metrics are different from the metrics in Google Analytics. DSP campaigns are executed in a completely different platform…

  While the Digital Out of Home space has roots in both traditional and digital advertising, it also has nuances of its own. This advertising format has been rapidly growing in popularity and to help marketers better understand this tactic,…

With the 2020 election on the horizon, there are implications that all advertisers should consider as they put together their 2020 marketing plans. While there is plenty of non-political oriented inventory that shouldn't see significant pricing hikes during the heart…

  What is first-party data? First-party data is information collected directly by website publishers about their site visitors or customers and is stored in a customer-relationship-management (CRM) database. First-party data typically includes personal information like names, addresses and phone numbers.…

Have you ever seen an excessively large amount of US traffic supposedly coming from Coffeyville, Kansas in Google Analytics? This specific geolocation may even contribute the most amount of sessions worldwide.  What is the Coffeyville Effect? Even though you may…

  Whether you’re familiar with the terms ToFu, MoFu, and BoFu or if those terms make you think of tofu alternatives - it's imperative that you understand how to execute a full funnel content strategy if you’re interested in acquiring…

  As a former NewBreed (HubSpot Agency Partner) and current Coegi employee, I thought it would be interesting to explore Inbound vs Outbound lead generation and where PPC fits into the mix.  Inbound lead generation is a strategy centered around…