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Coegi Perspectives

Programmatic Insights

Executing Digital Marketing A/B Tests

One of Coegi’s best practices is to employ pre-optimized campaigns based on proven results and  data-driven strategies paired with a robust understanding of our client’s business goals. While AI and machine learning has come a long way to help ensure…
July 23, 2020
Programmatic Insights

Coegi’s Digital Out-of-Home Primer

  Looking to add digital-out-of home to your offerings? Get up to speed with capabilities, strategies and best practices with our Digital Out-of-Home Primer. The primer includes: Stepping Into Digital Out-of-Home: a quick look at where the industry is today…
January 30, 2020
Ad Ethics

Seeing 2020: What’s Next for the CCPA

As 2019 nears an end, there’s still one topic on every advertiser’s mind: data privacy.  2019 was a big year for consumer empowerment, and for good reason. With the world becoming increasingly more digital every day, digital consumers are constantly…
November 25, 2019