Social media marketing may seem like a natural fit for B2C brands, but we at Coegi know B2B brands can also thrive in this arena. Even if you’re selling products or services to other companies, the key decision makers who…
Erin BoneAugust 4, 2017
Perspectives
We at Coegi love to help brands overcome banner blindness programmatically through premium site placement and strategic targeting, but we also believe pairing these efforts with native advertising is a terrific way to boost engagement in today’s crowded marketing climate. Why?…
Erin BoneApril 13, 2017
We at Coegi love to help brands overcome banner blindness programmatically through premium site placement and strategic targeting, but we also believe pairing these efforts with native advertising is a terrific way to boost engagement in today’s crowded marketing climate. Why?…
Erin BoneFebruary 24, 2017
Late February provided the Coegi team an opportunity to showcase their culinary prowess in the 2016 Rootin’ Tootin’ Chili Cookoff to benefit the Boys and Girls Club of Columbia. As with most projects, we focused on a collaborative approach with the end…
Erin BoneMarch 22, 2016
In February, Coegi attended the 2016 Google BrandHealth Summit in Chicago. We sat down with Maggie Konz, one of our Account Managers working in the healthcare vertical, to see what she had to say about the event. What was the Summit…
Erin BoneMarch 17, 2016
If you jumped in to the new year with plans for revamping data analytics but still haven’t acted on those resolutions, read on to learn the basics for adding simple yet powerful visualization to reports. You may have seen complicated…
Erin BoneFebruary 22, 2016
Coegi’s president, Sean Cotton, attended the iMedia Agency Summit this month and we sat down with him on his return to ask about some of the highlights from the conference, trends in the programmatic industry that were discussed and how…
Erin BoneDecember 21, 2015
Our previous blog post discussed the importance of understanding measurement and defining KPIs when determining advertising success. In this post two basic campaign types will be compared to show differing methods of evaluating campaign success. Before diving into this follow up we…
Erin BoneNovember 24, 2015
Imperative synergistic methods to optimize KPI efforts utilizing big data for increased engagement with contextually targeted audiences of BUZZWORDS. If you both enjoyed and hated that sentence you are not alone. Many of these buzzwords have been circulating for a while now, and…
Erin BoneOctober 21, 2015
Instagram is finally rolling out ads through Facebook’s self-serve advertising platform, and advertisers and brands are ecstatic. When the image sharing social media company first started testing the waters with sponsored posts, only brands with big names and big bucks…
Erin BoneAugust 31, 2015
Several weeks ago, Coegi had the opportunity to attend the 2015 Truth in Media Summit hosted by True Media in celebration of their 10thanniversary. This event featured seminars led by several leaders advertising. While each presentation was unique, there was one recurring topic- millennials…
Erin BoneMay 21, 2015
Years ago, I had a new business meeting with a highly qualified prospect. The meeting went well and I felt confident we would close the deal. My sales tactics were precise: I asked the right questions, listened attentively to the…
Erin BoneApril 9, 2015
As far as advertising in the 21st century goes, mobile marketing is the next gold mine, rich for the taking. With more eyes shifting to smartphones and tablets, ad dollars are beginning to follow suit, but still the opportunity remains largely…
Erin BoneAugust 13, 2014
Recently, Ryan Green, the Trading Manager for Coegi, and I attended a dinner with Jeff Green and folks at The Trade Desk along with a number of other leading digital agency professionals. The topic was how to advance the market toward the adoption of programmatic…
Erin BoneJuly 29, 2014
Media consumption has never been more fragmented than it is today, and finding your audience across the various channels has never been such a challenge. It’s not only the sheer volume of technology companies, each offering similar services with jargon-filled sales…
Erin BoneJune 2, 2014
