“A good decision is based on knowledge and not on numbers” - Plato. Instead, it should read, “A good decision is based on knowledge and not solely on the numbers” - Rishad Tobaccowala In the modern era, however,…
Erin BoneFebruary 20, 2020
Coegi Perspectives
In a perfect world for marketers, digital media budgets would be unlimited and ads would be shown every time a relevant search occurs. However, the reality is that advertisers can’t guarantee that ads will appear each and every time…
Erin BoneJanuary 22, 2020
As an early adopter of the latest ad tech, Coegi has continuously sought to provide new offerings to our clients. In early 2018, Digital Out-of-Home was at the top of our clients’ minds and we embraced this as a new…
Erin BoneJanuary 20, 2020
When using Google Analytics, it is important to understand the metrics and how they compare/differ from the DSP metrics: DSP reporting metrics are different from the metrics in Google Analytics. DSP campaigns are executed in a completely different platform…
Erin BoneJanuary 15, 2020
While the Digital Out of Home space has roots in both traditional and digital advertising, it also has nuances of its own. This advertising format has been rapidly growing in popularity and to help marketers better understand this tactic,…
Erin BoneJanuary 8, 2020
In the onset of an era of using cookieless tracking and working with multinational clients, it’s crucial to keep a pulse on privacy laws, especially for our neighbor, the Great White North. Coegi works closely with many Canadian entities…
Erin BoneDecember 10, 2019
As 2019 nears an end, there’s still one topic on every advertiser’s mind: data privacy. 2019 was a big year for consumer empowerment, and for good reason. With the world becoming increasingly more digital every day, digital consumers are constantly…
Erin BoneNovember 25, 2019
With the 2020 election on the horizon, there are implications that all advertisers should consider as they put together their 2020 marketing plans. While there is plenty of non-political oriented inventory that shouldn't see significant pricing hikes during the heart…
Erin BoneNovember 4, 2019
Connected TV (CTV) is gaining popularity as a placement for advertisers as more consumers are moving to watch content via CTV inventory. Adoption is growing rapidly and eMarketer has estimated that more than half of the US population will…
Erin BoneOctober 25, 2019
What is first-party data? First-party data is information collected directly by website publishers about their site visitors or customers and is stored in a customer-relationship-management (CRM) database. First-party data typically includes personal information like names, addresses and phone numbers.…
Erin BoneOctober 25, 2019
What Is HIPAA? HIPAA is the Health Insurance Portability Accountability Act signed into law by President Bill Clinton in 1996. This law has received considerable attention lately due to the growth of health data breaches caused by cyber attacks…
Erin BoneOctober 7, 2019
Have you ever seen an excessively large amount of US traffic supposedly coming from Coffeyville, Kansas in Google Analytics? This specific geolocation may even contribute the most amount of sessions worldwide. What is the Coffeyville Effect? Even though you may…
Erin BoneSeptember 24, 2019
As privacy and transparency expectations for businesses across all industries are increasing, Facebook has begun to roll out several updates to help protect user data. One of these updates is a new Clear History tool that will allow users to…
Erin BoneSeptember 23, 2019
Whether you’re familiar with the terms ToFu, MoFu, and BoFu or if those terms make you think of tofu alternatives - it's imperative that you understand how to execute a full funnel content strategy if you’re interested in acquiring…
Erin BoneAugust 27, 2019
During the summer of 2017, many publishers either questioned or quickly adopted an initiative from the IAB Technology Laboratory called ads.txt. This technology contains a text file that companies can host on their web servers which list other companies…
Erin BoneAugust 22, 2019
As privacy and transparency expectations for businesses across all industries are increasing, Facebook has begun to roll out several updates to help protect user data. One of these updates is a new Clear History tool that will allow users…
Erin BoneAugust 22, 2019
Facebook recently announced a redesign of the mobile newsfeed at this year’s F8 conference, that went into effect Monday, August 19 2019. The new aspect ratio for mobile devices is changing from 2:3 to 4:5 and will affect both newsfeeds…
Erin BoneAugust 20, 2019
As a former NewBreed (HubSpot Agency Partner) and current Coegi employee, I thought it would be interesting to explore Inbound vs Outbound lead generation and where PPC fits into the mix. Inbound lead generation is a strategy centered around…
Erin BoneAugust 16, 2019
In 2015, Facebook introduced Instant Articles as an advertising placement and tool to help publishers to distribute content to their readers within the Facebook mobile app. Instant Article content is accessible on both Androids and iPhones. Facebook…
Erin BoneAugust 15, 2019