For the first time, Coegi attended CES in Las Vegas earlier this month – the blackout couldn’t stop us! What we’ve found is the world is changing rapidly, and it’s only getting faster and faster, every day. Here are 3…
Erin BoneJanuary 25, 2018
Perspectives
There is much being said across the digital advertising industry about how serious the ad fraud problem is. Having been thoroughly involved in the digital advertising industry for the last 12 years and since the inception of programmatic advertising, I…
Erin BoneNovember 20, 2017
At Coegi, data matters. With strong data retention policies, Coegi has been diligently collecting performance information since the company's founding in 2014. Coegi is able to use this data to inform specialists on what levers to pull in order to…
Erin BoneOctober 4, 2017
We're excited to announce we have officially completed the roll-out of Coegi's proprietary Optimizer tool to our internal team. Our Optimizer tool will make Coegi's campaign optimization process more efficient and faster than ever - enabling us to provide almost instantaneous…
Erin BoneSeptember 25, 2017
It's no secret that programmatic media buying allows brands to send marketing messages to niche groups of people. However, not everyone is aware of this highly important piece of the puzzle: tailoring your messages to each specific audience. Too often,…
Erin BoneSeptember 11, 2017
At Coegi, we take great pride in tracking, analyzing, and optimizing toward metrics that are relevant to your goals. This may seem like a no-brainer, but in the digital marketing realm, it's easy to fall victim to what are known…
Erin BoneAugust 17, 2017
Social media marketing may seem like a natural fit for B2C brands, but we at Coegi know B2B brands can also thrive in this arena. Even if you’re selling products or services to other companies, the key decision makers who…
Erin BoneAugust 4, 2017
How Marketers Can Determine "Good" Exchanges: Every community seemingly has an apocryphal “bad side of town or bad neighborhood.” In the digital community, how can digital marketers distinguish a “bad area” from a “good area” or “bad inventory” from “good…
Erin BoneJune 29, 2017
We at Coegi love to help brands overcome banner blindness programmatically through premium site placement and strategic targeting, but we also believe pairing these efforts with native advertising is a terrific way to boost engagement in today’s crowded marketing climate. Why?…
Erin BoneApril 13, 2017
We at Coegi love to help brands overcome banner blindness programmatically through premium site placement and strategic targeting, but we also believe pairing these efforts with native advertising is a terrific way to boost engagement in today’s crowded marketing climate. Why?…
Erin BoneFebruary 24, 2017
Late February provided the Coegi team an opportunity to showcase their culinary prowess in the 2016 Rootin’ Tootin’ Chili Cookoff to benefit the Boys and Girls Club of Columbia. As with most projects, we focused on a collaborative approach with the end…
Erin BoneMarch 22, 2016
In February, Coegi attended the 2016 Google BrandHealth Summit in Chicago. We sat down with Maggie Konz, one of our Account Managers working in the healthcare vertical, to see what she had to say about the event. What was the Summit…
Erin BoneMarch 17, 2016
If you jumped in to the new year with plans for revamping data analytics but still haven’t acted on those resolutions, read on to learn the basics for adding simple yet powerful visualization to reports. You may have seen complicated…
Erin BoneFebruary 22, 2016
Coegi’s president, Sean Cotton, attended the iMedia Agency Summit this month and we sat down with him on his return to ask about some of the highlights from the conference, trends in the programmatic industry that were discussed and how…
Erin BoneDecember 21, 2015
Our previous blog post discussed the importance of understanding measurement and defining KPIs when determining advertising success. In this post two basic campaign types will be compared to show differing methods of evaluating campaign success. Before diving into this follow up we…
Erin BoneNovember 24, 2015
Imperative synergistic methods to optimize KPI efforts utilizing big data for increased engagement with contextually targeted audiences of BUZZWORDS. If you both enjoyed and hated that sentence you are not alone. Many of these buzzwords have been circulating for a while now, and…
Erin BoneOctober 21, 2015
Instagram is finally rolling out ads through Facebook’s self-serve advertising platform, and advertisers and brands are ecstatic. When the image sharing social media company first started testing the waters with sponsored posts, only brands with big names and big bucks…
Erin BoneAugust 31, 2015
Several weeks ago, Coegi had the opportunity to attend the 2015 Truth in Media Summit hosted by True Media in celebration of their 10thanniversary. This event featured seminars led by several leaders advertising. While each presentation was unique, there was one recurring topic- millennials…
Erin BoneMay 21, 2015
Years ago, I had a new business meeting with a highly qualified prospect. The meeting went well and I felt confident we would close the deal. My sales tactics were precise: I asked the right questions, listened attentively to the…
Erin BoneApril 9, 2015
