Coegi Perspectives

Trends We're Watching Working With Brands

LinkedIn – Sponsored Content Viewability Change

Across the digital marketing ecosystem, advertisers are demanding more transparency from publishers when it comes to the accuracy of how their ads are being placed on platforms. As of March 2018, LinkedIn addressed the viewability concerns by announcing how views and…

Erin BoneMarch 22, 2018

Programmatic Insights Working With Brands

So You’re Not Meeting Your CPA Goal – What Now?

There are always campaigns that take more encouragement to reach performance goals, across all metrics and KPIs. Particularly frustrating, however, are lower funnel campaigns that don’t meet their CPA goals. Step 1: QA The Setup Avoid any time-consuming errors that…

Erin BoneMarch 8, 2018

Ad Ethics Programmatic Insights Working With Brands

Transparency and its effect on our Understanding of Working Media Dollars

Transparency is really an interesting industry term, but to level-set us its inherent that we state the subject at hand is specific to the cost of media here in the 21st century of programmatic buying and audience & data exchanges. What’s…

Erin BoneMarch 1, 2018

Trends We're Watching Working With Brands

6 Tips to Refresh Even the Most Hopeless Digital Marketing Strategy

You already know that having a strategic online presence is essential in the contemporary advertising environment. This isn’t because its trendy, it’s because of the myriad of opportunities the online marketplace provides for businesses of all sizes. Programmatic digital marketing allows…

Erin BoneFebruary 22, 2018

Trends We're Watching

COEGI @ CES 2018

For the first time, Coegi attended CES in Las Vegas earlier this month – the blackout couldn’t stop us! What we’ve found is the world is changing rapidly, and it’s only getting faster and faster, every day. Here are 3…

Erin BoneJanuary 25, 2018

Trends We're Watching

Amongst Recent Controversy, Coegi Still Recommends Running on YouTube

What happened? Earlier this year, the UK publication, The Times, reported that government-funded advertising from the Home Office, the Royal Navy, the Royal Air Force, Transport for London, and the BBC appeared in front of extremist videos on YouTube. This…

Erin BoneDecember 19, 2017

Ad Ethics

Straight Talk about Digital Ad Fraud

There is much being said across the digital advertising industry about how serious the ad fraud problem is. Having been thoroughly involved in the digital advertising industry for the last 12 years and since the inception of programmatic advertising, I…

Erin BoneNovember 20, 2017

Ad Ethics

Is Your Ad Being Seen by a Human? A look at Viewability and Ad Fraud

At Coegi, data matters. With strong data retention policies, Coegi has been diligently collecting performance information since the company's founding in 2014. Coegi is able to use this data to inform specialists on what levers to pull in order to…

Erin BoneOctober 4, 2017

Data

Announcing our Exclusive Optimizer Tool

We're excited to announce we have officially completed the roll-out of Coegi's proprietary Optimizer tool to our internal team. Our Optimizer tool will make Coegi's campaign optimization process more efficient and faster than ever - enabling us to provide almost instantaneous…

Erin BoneSeptember 25, 2017

Trends We're Watching

3 Ways Tailored Creative Supercharges Programmatic Strategies

It's no secret that programmatic media buying allows brands to send marketing messages to niche groups of people. However, not everyone is aware of this highly important piece of the puzzle: tailoring your messages to each specific audience. Too often,…

Erin BoneSeptember 11, 2017

Data

Differentiating True KPIs From Vanity Metrics

At Coegi, we take great pride in tracking, analyzing, and optimizing toward metrics that are relevant to your goals. This may seem like a no-brainer, but in the digital marketing realm, it's easy to fall victim to what are known…

Erin BoneAugust 17, 2017

Trends We're Watching Working With Brands

5 Strategies to Achieve Premium ROI in B2B Social Media Marketing

Social media marketing may seem like a natural fit for B2C brands, but we at Coegi know B2B brands can also thrive in this arena. Even if you’re selling products or services to other companies, the key decision makers who…

Erin BoneAugust 4, 2017

Data Programmatic Insights

Does Mr. Roger’s Neighborhood Exist in Digital Advertising?

How Marketers Can Determine "Good" Exchanges: Every community seemingly has an apocryphal “bad side of town or bad neighborhood.” In the digital community, how can digital marketers distinguish a “bad area” from a “good area” or “bad inventory” from “good…

Erin BoneJune 29, 2017

Programmatic Insights

How to Sidestep Banner Blindness Through Native Advertising

We at Coegi love to help brands overcome banner blindness programmatically through premium site placement and strategic targeting, but we also believe pairing these efforts with native advertising is a terrific way to boost engagement in today’s crowded marketing climate. Why?…

Erin BoneApril 13, 2017

Programmatic Insights

3 Ways to Bring Mobile MOJO to Your Programmatic Campaign

Erin BoneFebruary 24, 2017

Company Culture

A Rootin’ Tootin’ Good Time

Late February provided the Coegi team an opportunity to showcase their culinary prowess in the 2016 Rootin’ Tootin’ Chili Cookoff to benefit the Boys and Girls Club of Columbia. As with most projects, we focused on a collaborative approach with the end…

Erin BoneMarch 22, 2016

Company Culture Programmatic Insights Trends We're Watching

Recapping the 2016 Google BrandHealth Summit

In February, Coegi attended the 2016 Google BrandHealth Summit in Chicago. We sat down with Maggie Konz, one of our Account Managers working in the healthcare vertical, to see what she had to say about the event. What was the Summit…

Erin BoneMarch 17, 2016

Data Programmatic Insights

Data Visualization Basics: 3 Steps to Smarter Marketing

If you jumped in to the new year with plans for revamping data analytics but still haven’t acted on those resolutions, read on to learn the basics for adding simple yet powerful visualization to reports. You may have seen complicated…

Erin BoneFebruary 22, 2016

Programmatic Insights Trends We're Watching

Sitting Down With Sean Cotton – A Review of the December 2015 iMedia Agency Summit

Coegi’s president, Sean Cotton, attended the iMedia Agency Summit this month and we sat down with him on his return to ask about some of the highlights from the conference, trends in the programmatic industry that were discussed and how…

Erin BoneDecember 21, 2015

Data Programmatic Insights

Branding vs. Sales: A Quick Guide to KPIs

Our previous blog post discussed the importance of understanding measurement and defining KPIs when determining advertising success. In this post two basic campaign types will be compared to show differing methods of evaluating campaign success. Before diving into this follow up we…

Erin BoneNovember 24, 2015

LinkedIn – Sponsored Content Viewability Change

So You’re Not Meeting Your CPA Goal – What Now?

Transparency and its effect on our Understanding of Working Media Dollars

6 Tips to Refresh Even the Most Hopeless Digital Marketing Strategy

COEGI @ CES 2018

Amongst Recent Controversy, Coegi Still Recommends Running on YouTube

Straight Talk about Digital Ad Fraud

Is Your Ad Being Seen by a Human? A look at Viewability and Ad Fraud

Announcing our Exclusive Optimizer Tool

3 Ways Tailored Creative Supercharges Programmatic Strategies

Differentiating True KPIs From Vanity Metrics

5 Strategies to Achieve Premium ROI in B2B Social Media Marketing

Does Mr. Roger’s Neighborhood Exist in Digital Advertising?

How to Sidestep Banner Blindness Through Native Advertising

3 Ways to Bring Mobile MOJO to Your Programmatic Campaign

A Rootin’ Tootin’ Good Time

Recapping the 2016 Google BrandHealth Summit

Data Visualization Basics: 3 Steps to Smarter Marketing

Sitting Down With Sean Cotton – A Review of the December 2015 iMedia Agency Summit

Branding vs. Sales: A Quick Guide to KPIs

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