Coegi Perspectives

Measuring Offline Conversions with Facebook

Tracking Offline Conversions on Facebook You can measure how much your Facebook ads lead to real-world outcomes, such as purchases in stores, with offline conversions. To help you understand the effectiveness of your ad campaigns, you’ll compare offline conversions from…

Erin BoneJune 22, 2020

Programmatic Insights

Alcohol and Grocery Delivery May Be The New Norm. How Should Your Brand Respond?

Grocery and delivery sales will continue to be dominated by brick and mortar locations for the foreseeable future. However, as COVID-19 stay-at-home orders have temporarily shifted consumer purchasing behaviors due to logistics and the economy, researchers predict that the uptick…

Erin BoneMay 1, 2020

Programmatic Insights

COVID-19’s Impact on B2B and B2C Pharmaceutical Marketing

B2B Implications: Engaging Health Care Providers Remotely The rapid spread of COVID-19 has taken over the globe in recent weeks, drastically impacting the day to day life of citizens around the world. In an effort to flatten the…

Erin BoneApril 1, 2020

Programmatic Insights

B2B Strategies during the COVID-19 Pandemic

B2B Best Practices For many B2B marketers, an all-digital marketing strategy is out of their comfort zone. But this is a great time to embrace it, as it is out of many of your client's comfort zones too. Have…

Erin BoneMarch 18, 2020

Programmatic Insights

B2C Strategies during the COVID-19 Pandemic

As a digital marketer, it’s always important to take into consideration the social, political and economic climate of the current times. Over the past few weeks, it has become clear to all industries that the covid-19 pandemic is a…

Erin BoneMarch 18, 2020

Data Programmatic Insights

Screen to Screen: DSPs vs Google Analytics

When using Google Analytics, it is important to understand the metrics and how they compare/differ from the DSP metrics: DSP reporting metrics are different from the metrics in Google Analytics. DSP campaigns are executed in a completely different platform than…

Erin BoneMarch 15, 2020

Programmatic Insights

Facebook Removes Web and In-Stream Video Formats from Audience Network

Beginning April 11th, Audience Network will no longer serve web and in-stream video formats. The decision was based on growing demand towards other formats across mobile apps, in addition to the influence of recent changes to cookie policy across browsers…

Erin BoneFebruary 28, 2020

Programmatic Insights

How Many Paperclips Can You Fit in to the Internet?

Machine Learning and the Problem of Instrumental Convergence Paperclip Maximizing What do paperclips have to do with digital marketing? Admittedly, pretty much nothing. The ‘paperclip maximizer’ thought experiment comes from Nick Bostrom at Oxford University. In essence, it looks…

Erin BoneFebruary 25, 2020

Programmatic Insights

The Human Element in Advertising AI

“A good decision is based on knowledge and not on numbers” - Plato. Instead, it should read, “A good decision is based on knowledge and not solely on the numbers” - Rishad Tobaccowala In the modern era, however,…

Erin BoneFebruary 20, 2020

Programmatic Insights

Coegi’s Digital Out-of-Home Primer

Looking to add digital-out-of home to your offerings? Get up to speed with capabilities, strategies and best practices with our Digital Out-of-Home Primer. The primer includes: Stepping Into Digital Out-of-Home: a quick look at where the industry is today…

Erin BoneJanuary 30, 2020

Programmatic Insights

Why You Shouldn’t Google Yourself

In a perfect world for marketers, digital media budgets would be unlimited and ads would be shown every time a relevant search occurs. However, the reality is that advertisers can’t guarantee that ads will appear each and every time…

Erin BoneJanuary 22, 2020

Programmatic Insights

Why We Choose Vistar as Our DOOH Partner

As an early adopter of the latest ad tech, Coegi has continuously sought to provide new offerings to our clients. In early 2018, Digital Out-of-Home was at the top of our clients’ minds and we embraced this as a new…

Erin BoneJanuary 20, 2020

Programmatic Insights

Data Discrepancies: DSPs vs Google Analytics

Erin BoneJanuary 15, 2020

Programmatic Insights

Common Digital Out of Home Definitions

While the Digital Out of Home space has roots in both traditional and digital advertising, it also has nuances of its own. This advertising format has been rapidly growing in popularity and to help marketers better understand this tactic,…

Erin BoneJanuary 8, 2020

Ad Ethics

PIPEDA 101: What Media Planners Need to Know About Canadian Privacy Laws

In the onset of an era of using cookieless tracking and working with multinational clients, it’s crucial to keep a pulse on privacy laws, especially for our neighbor, the Great White North. Coegi works closely with many Canadian entities…

Erin BoneDecember 10, 2019

Ad Ethics

Seeing 2020: What’s Next for the CCPA

As 2019 nears an end, there’s still one topic on every advertiser’s mind: data privacy. 2019 was a big year for consumer empowerment, and for good reason. With the world becoming increasingly more digital every day, digital consumers are constantly…

Erin BoneNovember 25, 2019

Programmatic Insights

Could the 2020 Election Affect CPMs and Inventory Availability?

With the 2020 election on the horizon, there are implications that all advertisers should consider as they put together their 2020 marketing plans. While there is plenty of non-political oriented inventory that shouldn't see significant pricing hikes during the heart…

Erin BoneNovember 4, 2019

Trends We're Watching

The Growth of Connected TV

Connected TV (CTV) is gaining popularity as a placement for advertisers as more consumers are moving to watch content via CTV inventory. Adoption is growing rapidly and eMarketer has estimated that more than half of the US population will…

Erin BoneOctober 25, 2019

Programmatic Insights

Building and Leveraging First Party Data

What is first-party data? First-party data is information collected directly by website publishers about their site visitors or customers and is stored in a customer-relationship-management (CRM) database. First-party data typically includes personal information like names, addresses and phone numbers.…

Erin BoneOctober 25, 2019

Ad Ethics

HIPAA and Social Media

What Is HIPAA? HIPAA is the Health Insurance Portability Accountability Act signed into law by President Bill Clinton in 1996. This law has received considerable attention lately due to the growth of health data breaches caused by cyber attacks…

Erin BoneOctober 7, 2019

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