Perspectives

Data Visualization Basics: 3 Steps to Smarter Marketing

If you jumped in to the new year with plans for revamping data analytics but still haven’t acted on those resolutions, read on to learn the basics for adding simple yet powerful visualization to reports. You may have seen complicated…

Erin BoneFebruary 22, 2016

Programmatic Insights Trends We're Watching

Sitting Down With Sean Cotton – A Review of the December 2015 iMedia Agency Summit

Coegi’s president, Sean Cotton, attended the iMedia Agency Summit this month and we sat down with him on his return to ask about some of the highlights from the conference, trends in the programmatic industry that were discussed and how…

Erin BoneDecember 21, 2015

Data Programmatic Insights

Branding vs. Sales: A Quick Guide to KPIs

Our previous blog post discussed the importance of understanding measurement and defining KPIs when determining advertising success. In this post two basic campaign types will be compared to show differing methods of evaluating campaign success. Before diving into this follow up we…

Erin BoneNovember 24, 2015

Data Programmatic Insights

What’s the Deal with KPIs?

Imperative synergistic methods to optimize KPI efforts utilizing big data for increased engagement with contextually targeted audiences of BUZZWORDS. If you both enjoyed and hated that sentence you are not alone. Many of these buzzwords have been circulating for a while now, and…

Erin BoneOctober 21, 2015

Working With Brands

Are You Ready for Instagram? Three Rules Ever Advertiser Needs to Know About Instagram

Instagram is finally rolling out ads through Facebook’s self-serve advertising platform, and advertisers and brands are ecstatic. When the image sharing social media company first started testing the waters with sponsored posts, only brands with big names and big bucks…

Erin BoneAugust 31, 2015

Trends We're Watching Working With Brands

3 Truths on Millennial Engagement With Digital Advertising

Several weeks ago, Coegi had the opportunity to attend the 2015 Truth in Media Summit hosted by True Media in celebration of their 10thanniversary. This event featured seminars led by several leaders advertising. While each presentation was unique, there was one recurring topic- millennials…

Erin BoneMay 21, 2015

Working With Brands

What’s Your Bus Wrap?

Years ago, I had a new business meeting with a highly qualified prospect. The meeting went well and I felt confident we would close the deal. My sales tactics were precise: I asked the right questions, listened attentively to the…

Erin BoneApril 9, 2015

Programmatic Insights Working With Brands

The Mobile Marketing Landscape: The Future is Mobile; The Future is Now

As far as advertising in the 21st century goes, mobile marketing is the next gold mine, rich for the taking. With more eyes shifting to smartphones and tablets, ad dollars are beginning to follow suit, but still the opportunity remains largely…

Erin BoneAugust 13, 2014

Programmatic Insights Trends We're Watching Working With Brands

What Will it Take to Make Programmatic Forward Work?

Recently, Ryan Green, the Trading Manager for Coegi, and I attended a dinner with Jeff Green and folks at The Trade Desk along with a number of other leading digital agency professionals. The topic was how to advance the market toward the adoption of programmatic…

Erin BoneJuly 29, 2014

Company Culture Programmatic Insights

Introduction to Coegi

Media consumption has never been more fragmented than it is today, and finding your audience across the various channels has never been such a challenge. It’s not only the sheer volume of technology companies, each offering similar services with jargon-filled sales…

Erin BoneJune 2, 2014