Coegi Perspectives

Ad Ethics

Facebook Updates Special Interest Targeting

  On July 1st, Facebook released Special Ad Categories which enforced that targeting by age, gender and zip code be removed for any ads that offer housing, employment or credit opportunities. This update is in order to prevent discrimination and…
July 30, 2019
Trends We're Watching

COEGI @ CES 2018

For the first time, Coegi attended CES in Las Vegas earlier this month – the blackout couldn’t stop us! What we’ve found is the world is changing rapidly, and it’s only getting faster and faster, every day. Here are 3…
January 25, 2018
Ad Ethics

Straight Talk about Digital Ad Fraud

There is much being said across the digital advertising industry about how serious the ad fraud problem is. Having been thoroughly involved in the digital advertising industry for the last 12 years and since the inception of programmatic advertising, I…
November 20, 2017