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Coegi Perspectives

Programmatic Insights

Coegi’s Digital Out-of-Home Primer

  Looking to add digital-out-of home to your offerings? Get up to speed with capabilities, strategies and best practices with our Digital Out-of-Home Primer. The primer includes: Stepping Into Digital Out-of-Home: a quick look at where the industry is today…
January 30, 2020
Ad Ethics

Seeing 2020: What’s Next for the CCPA

As 2019 nears an end, there’s still one topic on every advertiser’s mind: data privacy.  2019 was a big year for consumer empowerment, and for good reason. With the world becoming increasingly more digital every day, digital consumers are constantly…
November 25, 2019
Trends We're Watching

The Growth of Connected TV

  Connected TV (CTV) is gaining popularity as a placement for advertisers as more consumers are moving to watch content via CTV inventory. Adoption is growing rapidly and eMarketer has estimated that more than half of the US population will…
October 25, 2019
Programmatic Insights

Building and Leveraging First Party Data

  What is first-party data? First-party data is information collected directly by website publishers about their site visitors or customers and is stored in a customer-relationship-management (CRM) database. First-party data typically includes personal information like names, addresses and phone numbers.…
October 25, 2019
Ad Ethics

HIPAA and Social Media

  What Is HIPAA? HIPAA is the Health Insurance Portability Accountability Act signed into law by President Bill Clinton in 1996. This law has received considerable attention lately due to the growth of health data breaches caused by cyber attacks…
October 7, 2019