Coegi Perspectives

Lead Generation: Inbound vs Outbound vs PPC

As a former NewBreed (HubSpot Agency Partner) and current Coegi employee, I thought it would be interesting to explore Inbound vs Outbound lead generation and where PPC fits into the mix. Inbound lead generation is a strategy centered around…

Erin BoneAugust 16, 2019

Whitepapers Working With Brands

Beauty Basics: Millennial Edition

It is estimated that over 89 billion dollars were spent within the beauty and personal care space by U.S. consumers in 2018. Such a growth in consumer investment also indicates an increase in marketing dollars as brands will seek to…

Erin BoneAugust 14, 2019

Ad Ethics Data

How Marketers Can Prepare for the CCPA and Other Data Privacy Laws in the U.S.

In 2018, the European Union passed a digital privacy regulation called the General Data Protection Regulation (GDPR). The goal of this regulation was to give control to EU consumers over the collection and use of their personal data and to…

Erin BoneAugust 4, 2019

Ad Ethics

Facebook Updates Special Interest Targeting

On July 1st, Facebook released Special Ad Categories which enforced that targeting by age, gender and zip code be removed for any ads that offer housing, employment or credit opportunities. This update is in order to prevent discrimination and…

Erin BoneJuly 30, 2019

Programmatic Insights

Twitter Rolls Out a New Creative Team: ArtHouse

Twitter has launched a new creative arm under the name ArtHouse to help brands create and optimize content. ArtHouse is a combo of creative management, video editing, and live broadcasting. ArtHouse connects brands with influencers, artists, and editors who…

Erin BoneJuly 20, 2019

Trends We're Watching

4 Observations from the Recent ANA Media Conference in Orlando

Being a representative of an independent digital media strategy and execution company, I get excited attending industry events such as the ANA Media Conference in Orlando, which took place April 10th-12th. There are two reasons for this: 1) I get…

Erin BoneMay 3, 2019

Coegi News

Coegi Adds Industry Veteran Katie Kluba to Leadership Team

FOR IMMEDIATE RELEASE CONTACT: Sean Cotton, [email protected] April 8, 2019 (St. Louis, MO) — Coegi is pleased to announce and welcome Katie Kluba as Senior Vice President of Operations & Analytics as the company continues to add to its talented…

Erin BoneApril 8, 2019

Trends We're Watching

Google Moves to First Price Auction: What it Means and Why it Matters

First Price vs. Second Price The second price auction has been the most widely used auction method in the brief history of programmatic buying. During a second price auction, an advertiser would pay $0.01 more than the next highest bidder…

Erin BoneApril 2, 2019

Working With Brands

The Reality of Retail: 3 Reminders for Holiday Campaign Management

Albert Einstein once said that “reality is merely an illusion, albeit a very persistent one.” Coming into the 2018 holiday season, we all had our own perception and perspective of how holiday campaigns should and would be ran. However, once…

Erin BoneFebruary 6, 2019

TV 2.0/Video Whitepapers

TV 2.0: New Buying Strategies in the Age of Programmatic

To many brand advertisers, TV is the ultimate brand-building and storytelling medium. The largest screen in the house that rightly commands the lion’s share of the advertising budget. It is also one of the last frontiers for buying automation software…

Erin BoneJanuary 2, 2019

Trends We're Watching

4 Things to Consider Before Taking Advertising In-House

It’s the time of year when most of us reflect on the year that was, in hopes of finding that business-altering insight to guide our companies through the fiscal year to come. For brand marketers, the 2019 version of a…

Erin BoneDecember 18, 2018

Working With Brands

What’s the Story with Instagram Stories? 3 Reasons Your Brand Needs This Tactic

Two is the new three. At a recent Facebook event, the presenter shared that social media consumers are engaging with content on average of two seconds, a decline from the previous benchmark of three. If you’re like me, you might…

Erin BoneJuly 23, 2018

Programmatic Insights

4 Things to Consider When Modernizing Your Businesses Digital Marketing Strategy

1. Measure what actually translates to your business goals For the vast majority of businesses, CTR will never translate to an increase in sales or brand awareness and says nearly nothing about the digital health of your brand. Video completion…

Erin BoneApril 12, 2018

Trends We're Watching Working With Brands

LinkedIn – Sponsored Content Viewability Change

Across the digital marketing ecosystem, advertisers are demanding more transparency from publishers when it comes to the accuracy of how their ads are being placed on platforms. As of March 2018, LinkedIn addressed the viewability concerns by announcing how views and…

Erin BoneMarch 22, 2018

Programmatic Insights Working With Brands

So You’re Not Meeting Your CPA Goal – What Now?

There are always campaigns that take more encouragement to reach performance goals, across all metrics and KPIs. Particularly frustrating, however, are lower funnel campaigns that don’t meet their CPA goals. Step 1: QA The Setup Avoid any time-consuming errors that…

Erin BoneMarch 8, 2018

Ad Ethics Programmatic Insights Working With Brands

Transparency and its effect on our Understanding of Working Media Dollars

Transparency is really an interesting industry term, but to level-set us its inherent that we state the subject at hand is specific to the cost of media here in the 21st century of programmatic buying and audience & data exchanges. What’s…

Erin BoneMarch 1, 2018

Trends We're Watching Working With Brands

6 Tips to Refresh Even the Most Hopeless Digital Marketing Strategy

You already know that having a strategic online presence is essential in the contemporary advertising environment. This isn’t because its trendy, it’s because of the myriad of opportunities the online marketplace provides for businesses of all sizes. Programmatic digital marketing allows…

Erin BoneFebruary 22, 2018

Trends We're Watching

COEGI @ CES 2018

For the first time, Coegi attended CES in Las Vegas earlier this month – the blackout couldn’t stop us! What we’ve found is the world is changing rapidly, and it’s only getting faster and faster, every day. Here are 3…

Erin BoneJanuary 25, 2018

Trends We're Watching

Amongst Recent Controversy, Coegi Still Recommends Running on YouTube

What happened? Earlier this year, the UK publication, The Times, reported that government-funded advertising from the Home Office, the Royal Navy, the Royal Air Force, Transport for London, and the BBC appeared in front of extremist videos on YouTube. This…

Erin BoneDecember 19, 2017