Coegi Perspectives

Google Moves to First Price Auction: What it Means and Why it Matters

First Price vs. Second Price The second price auction has been the most widely used auction method in the brief history of programmatic buying. During a second price auction, an advertiser would pay $0.01 more than the next highest bidder…

Erin BoneApril 2, 2019

Working With Brands

The Reality of Retail: 3 Reminders for Holiday Campaign Management

Albert Einstein once said that “reality is merely an illusion, albeit a very persistent one.” Coming into the 2018 holiday season, we all had our own perception and perspective of how holiday campaigns should and would be ran. However, once…

Erin BoneFebruary 6, 2019

TV 2.0/Video Whitepapers

TV 2.0: New Buying Strategies in the Age of Programmatic

To many brand advertisers, TV is the ultimate brand-building and storytelling medium. The largest screen in the house that rightly commands the lion’s share of the advertising budget. It is also one of the last frontiers for buying automation software…

Erin BoneJanuary 2, 2019

Trends We're Watching

4 Things to Consider Before Taking Advertising In-House

It’s the time of year when most of us reflect on the year that was, in hopes of finding that business-altering insight to guide our companies through the fiscal year to come. For brand marketers, the 2019 version of a…

Erin BoneDecember 18, 2018

Working With Brands

What’s the Story with Instagram Stories? 3 Reasons Your Brand Needs This Tactic

Two is the new three. At a recent Facebook event, the presenter shared that social media consumers are engaging with content on average of two seconds, a decline from the previous benchmark of three. If you’re like me, you might…

Erin BoneJuly 23, 2018

Programmatic Insights

4 Things to Consider When Modernizing Your Businesses Digital Marketing Strategy

1. Measure what actually translates to your business goals For the vast majority of businesses, CTR will never translate to an increase in sales or brand awareness and says nearly nothing about the digital health of your brand. Video completion…

Erin BoneApril 12, 2018

Trends We're Watching Working With Brands

LinkedIn – Sponsored Content Viewability Change

Across the digital marketing ecosystem, advertisers are demanding more transparency from publishers when it comes to the accuracy of how their ads are being placed on platforms. As of March 2018, LinkedIn addressed the viewability concerns by announcing how views and…

Erin BoneMarch 22, 2018

Programmatic Insights Working With Brands

So You’re Not Meeting Your CPA Goal – What Now?

There are always campaigns that take more encouragement to reach performance goals, across all metrics and KPIs. Particularly frustrating, however, are lower funnel campaigns that don’t meet their CPA goals. Step 1: QA The Setup Avoid any time-consuming errors that…

Erin BoneMarch 8, 2018

Ad Ethics Programmatic Insights Working With Brands

Transparency and its effect on our Understanding of Working Media Dollars

Transparency is really an interesting industry term, but to level-set us its inherent that we state the subject at hand is specific to the cost of media here in the 21st century of programmatic buying and audience & data exchanges. What’s…

Erin BoneMarch 1, 2018

Trends We're Watching Working With Brands

6 Tips to Refresh Even the Most Hopeless Digital Marketing Strategy

You already know that having a strategic online presence is essential in the contemporary advertising environment. This isn’t because its trendy, it’s because of the myriad of opportunities the online marketplace provides for businesses of all sizes. Programmatic digital marketing allows…

Erin BoneFebruary 22, 2018

Trends We're Watching

COEGI @ CES 2018

For the first time, Coegi attended CES in Las Vegas earlier this month – the blackout couldn’t stop us! What we’ve found is the world is changing rapidly, and it’s only getting faster and faster, every day. Here are 3…

Erin BoneJanuary 25, 2018

Trends We're Watching

Amongst Recent Controversy, Coegi Still Recommends Running on YouTube

What happened? Earlier this year, the UK publication, The Times, reported that government-funded advertising from the Home Office, the Royal Navy, the Royal Air Force, Transport for London, and the BBC appeared in front of extremist videos on YouTube. This…

Erin BoneDecember 19, 2017

Ad Ethics

Straight Talk about Digital Ad Fraud

There is much being said across the digital advertising industry about how serious the ad fraud problem is. Having been thoroughly involved in the digital advertising industry for the last 12 years and since the inception of programmatic advertising, I…

Erin BoneNovember 20, 2017

Ad Ethics

Is Your Ad Being Seen by a Human? A look at Viewability and Ad Fraud

At Coegi, data matters. With strong data retention policies, Coegi has been diligently collecting performance information since the company's founding in 2014. Coegi is able to use this data to inform specialists on what levers to pull in order to…

Erin BoneOctober 4, 2017

Data

Announcing our Exclusive Optimizer Tool

We're excited to announce we have officially completed the roll-out of Coegi's proprietary Optimizer tool to our internal team. Our Optimizer tool will make Coegi's campaign optimization process more efficient and faster than ever - enabling us to provide almost instantaneous…

Erin BoneSeptember 25, 2017

Trends We're Watching

3 Ways Tailored Creative Supercharges Programmatic Strategies

It's no secret that programmatic media buying allows brands to send marketing messages to niche groups of people. However, not everyone is aware of this highly important piece of the puzzle: tailoring your messages to each specific audience. Too often,…

Erin BoneSeptember 11, 2017

Data

Differentiating True KPIs From Vanity Metrics

At Coegi, we take great pride in tracking, analyzing, and optimizing toward metrics that are relevant to your goals. This may seem like a no-brainer, but in the digital marketing realm, it's easy to fall victim to what are known…

Erin BoneAugust 17, 2017

Trends We're Watching Working With Brands

5 Strategies to Achieve Premium ROI in B2B Social Media Marketing

Social media marketing may seem like a natural fit for B2C brands, but we at Coegi know B2B brands can also thrive in this arena. Even if you’re selling products or services to other companies, the key decision makers who…

Erin BoneAugust 4, 2017

Data Programmatic Insights

Does Mr. Roger’s Neighborhood Exist in Digital Advertising?

How Marketers Can Determine "Good" Exchanges: Every community seemingly has an apocryphal “bad side of town or bad neighborhood.” In the digital community, how can digital marketers distinguish a “bad area” from a “good area” or “bad inventory” from “good…

Erin BoneJune 29, 2017

Programmatic Insights

How to Sidestep Banner Blindness Through Native Advertising

We at Coegi love to help brands overcome banner blindness programmatically through premium site placement and strategic targeting, but we also believe pairing these efforts with native advertising is a terrific way to boost engagement in today’s crowded marketing climate. Why?…

Erin BoneApril 13, 2017

Google Moves to First Price Auction: What it Means and Why it Matters

The Reality of Retail: 3 Reminders for Holiday Campaign Management

TV 2.0: New Buying Strategies in the Age of Programmatic

4 Things to Consider Before Taking Advertising In-House

What’s the Story with Instagram Stories? 3 Reasons Your Brand Needs This Tactic

4 Things to Consider When Modernizing Your Businesses Digital Marketing Strategy

LinkedIn – Sponsored Content Viewability Change

So You’re Not Meeting Your CPA Goal – What Now?

Transparency and its effect on our Understanding of Working Media Dollars

6 Tips to Refresh Even the Most Hopeless Digital Marketing Strategy

COEGI @ CES 2018

Amongst Recent Controversy, Coegi Still Recommends Running on YouTube

Straight Talk about Digital Ad Fraud

Is Your Ad Being Seen by a Human? A look at Viewability and Ad Fraud

Announcing our Exclusive Optimizer Tool

3 Ways Tailored Creative Supercharges Programmatic Strategies

Differentiating True KPIs From Vanity Metrics

5 Strategies to Achieve Premium ROI in B2B Social Media Marketing

Does Mr. Roger’s Neighborhood Exist in Digital Advertising?

How to Sidestep Banner Blindness Through Native Advertising

Learn More

Careers

Recent Insights

Subscribe to our Newsletter