Perspectives

Ad Ethics

Straight Talk about Digital Ad Fraud

There is much being said across the digital advertising industry about how serious the ad fraud problem is. Having been thoroughly involved in the digital advertising industry for the last 12 years and since the inception of programmatic advertising, I…
November 20, 2017
Data

Announcing our Exclusive Optimizer Tool

We're excited to announce we have officially completed the roll-out of Coegi's proprietary Optimizer tool to our internal team. Our Optimizer tool will make Coegi's campaign optimization process more efficient and faster than ever - enabling us to provide almost instantaneous…
September 25, 2017
Data

Differentiating True KPIs From Vanity Metrics

At Coegi, we take great pride in tracking, analyzing, and optimizing toward metrics that are relevant to your goals. This may seem like a no-brainer, but in the digital marketing realm, it's easy to fall victim to what are known…
August 17, 2017
Company Culture

A Rootin’ Tootin’ Good Time

Late February provided the Coegi team an opportunity to showcase their culinary prowess in the 2016 Rootin’ Tootin’ Chili Cookoff to benefit the Boys and Girls Club of Columbia. As with most projects, we focused on a collaborative approach with the end…
March 22, 2016
DataProgrammatic Insights

Branding vs. Sales: A Quick Guide to KPIs

Our previous blog post discussed the importance of understanding measurement and defining KPIs when determining advertising success. In this post two basic campaign types will be compared to show differing methods of evaluating campaign success. Before diving into this follow up we…
November 24, 2015
DataProgrammatic Insights

What’s the Deal with KPIs?

Imperative synergistic methods to optimize KPI efforts utilizing big data for increased engagement with contextually targeted audiences of BUZZWORDS. If you both enjoyed and hated that sentence you are not alone. Many of these buzzwords have been circulating for a while now, and…
October 21, 2015
Working With Brands

What’s Your Bus Wrap?

Years ago, I had a new business meeting with a highly qualified prospect. The meeting went well and I felt confident we would close the deal. My sales tactics were precise: I asked the right questions, listened attentively to the…
April 9, 2015