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Coegi Perspectives

Trends We're Watching

The Growth of Connected TV

  Connected TV (CTV) is gaining popularity as a placement for advertisers as more consumers are moving to watch content via CTV inventory. Adoption is growing rapidly and eMarketer has estimated that more than half of the US population will…
October 25, 2019
Programmatic Insights

Building and Leveraging First Party Data

  What is first-party data? First-party data is information collected directly by website publishers about their site visitors or customers and is stored in a customer-relationship-management (CRM) database. First-party data typically includes personal information like names, addresses and phone numbers.…
October 25, 2019
Ad Ethics

HIPAA and Social Media

  What Is HIPAA? HIPAA is the Health Insurance Portability Accountability Act signed into law by President Bill Clinton in 1996. This law has received considerable attention lately due to the growth of health data breaches caused by cyber attacks…
October 7, 2019
Ad EthicsData

Facebook Launches ‘Clear History Tool’

  As privacy and transparency expectations for businesses across all industries are increasing, Facebook has begun to roll out several updates to help protect user data. One of these updates is a new Clear History tool that will allow users…
August 22, 2019
Ad Ethics

Facebook Updates Special Interest Targeting

  On July 1st, Facebook released Special Ad Categories which enforced that targeting by age, gender and zip code be removed for any ads that offer housing, employment or credit opportunities. This update is in order to prevent discrimination and…
July 30, 2019