Programmatic Insights

Programmatic Insights

Executing Digital Marketing A/B Tests

One of Coegi’s best practices is to employ pre-optimized campaigns based on proven results and  data-driven strategies paired with a robust understanding of our client’s business goals. While AI and machine learning has come a long way to help ensure…
July 23, 2020
Programmatic Insights

Building and Leveraging First Party Data

  What is first-party data? First-party data is information collected directly by website publishers about their site visitors or customers and is stored in a customer-relationship-management (CRM) database. First-party data typically includes personal information like names, addresses and phone numbers.…
October 25, 2019