Resources
October 14, 2020
Automated Content Recognition 101
While automated content recognition (ACR) may not be new, it is becoming more widely incorporated into digital marketing strategies. As the number of consumers using smart TVs continues to grow, marketers need to fully understand what ACR is, as well…
October 8, 2020
Optimizing Campaign Performance
Part of the beauty of programmatic and social media advertising is the wealth of data that’s available when you know where to look. Being able to lean on Artificial Intelligence (AI) is also a huge benefit and when paired with…
September 24, 2020
Delivery is the New Normal — How Should Your Brand Respond?
Grocery sales are dominated by brick and mortar locations. However, as COVID-19 continues to shift consumer behaviors, researchers predict that the uptick in online and in-app shopping will continue through 2020 and beyond. So, What’s New? According to data from…
September 11, 2020
What Facebook and CCPA Means for You
On July 1 2020, Facebook implemented a Limited Data Use feature that allows businesses to choose whether or not they want to apply restrictions to comply with the California Consumer Privacy Act (CCPA). CCPA was signed into law June 28,…
September 4, 2020
Facebook Updates Hunting Sale Guidelines
Facebook has taken a strong stance against the promotion of weapons on its platform, which directly impacts farm and home clients during hunting season. The policies regarding firearms and other weapons are as follows: Ads must not promote the sale…
July 29, 2020
Higher-Education Marketing Strategies for the Future
The Current State of Higher Education Marketing It’s only July and already 2020 has proved itself to be one of the most disruptive, if not the most disruptive year of the past several decades. While the long-term effects of the…
July 23, 2020
Why is an Audience-First Strategy Important?
When it comes to digital media planning and strategy, it’s easy to get absorbed by a channel-driven approach. For example, many marketers understand that Connected TV serves as a strong upper funnel tactic for incremental reach, that social yields engagement…
July 23, 2020
Executing Digital Marketing A/B Tests
One of Coegi’s best practices is to employ pre-optimized campaigns based on proven results and data-driven strategies paired with a robust understanding of our client’s business goals. While AI and machine learning has come a long way to help ensure…
June 22, 2020
Measuring Offline Conversions with Facebook
Tracking Offline Conversions on Facebook You can measure how much your Facebook ads lead to real-world outcomes, such as purchases in stores, with offline conversions. To help you understand the effectiveness of your ad campaigns, you’ll compare offline conversions from…
May 15, 2020
Exploring the Facebook Power5
Optimizing campaigns to maximize ad performance has been made easier for marketers with automated tactics. These machine learning tactics should be adopted in order to focus on growth opportunities. Facebook recommends five optimizations tactics to consider and execute, called the…
April 27, 2020
Debunking CTV Myths
Over the last few years the television industry has been revolutionized by new players, new technologies and new content that's available at the click of a button. Skip it. Save it. Play it. Pause it. We are living in the…
March 18, 2020
B2B Strategies during the COVID-19 Pandemic
B2B Best Practices For many B2B marketers, an all-digital marketing strategy is out of their comfort zone. But this is a great time to embrace it, as it is out of many of your client's comfort zones too. Have…
March 18, 2020
B2C Strategies during the COVID-19 Pandemic
As a digital marketer, it’s always important to take into consideration the social, political and economic climate of the current times. Over the past few weeks, it has become clear to all industries that the covid-19 pandemic is a…
March 15, 2020
Screen to Screen: DSPs vs Google Analytics
When using Google Analytics, it is important to understand the metrics and how they compare/differ from the DSP metrics: DSP reporting metrics are different from the metrics in Google Analytics. DSP campaigns are executed in a completely different platform than…
February 28, 2020
Facebook Removes Web and In-Stream Video Formats from Audience Network
Beginning April 11th, Audience Network will no longer serve web and in-stream video formats. The decision was based on growing demand towards other formats across mobile apps, in addition to the influence of recent changes to cookie policy across browsers…
February 25, 2020
How Many Paperclips Can You Fit in to the Internet?
Machine Learning and the Problem of Instrumental Convergence Paperclip Maximizing What do paperclips have to do with digital marketing? Admittedly, pretty much nothing. The ‘paperclip maximizer’ thought experiment comes from Nick Bostrom at Oxford University. In essence, it looks…
February 20, 2020
The Human Element in Advertising AI
“A good decision is based on knowledge and not on numbers” - Plato. Instead, it should read, “A good decision is based on knowledge and not solely on the numbers” - Rishad Tobaccowala In the modern era, however,…
February 4, 2020
Setting Up Facebook Store Locations
What are Store Pages? Store Pages are unique Facebook pages for physical store locations. Store Pages are best to use for businesses that own and operate more than one store location. These pages allow brands to promote stores locally…
January 30, 2020
Coegi’s 2020 Digital Out-of-Home Primer
Looking to add digital-out-of home to your offerings? Get up to speed with capabilities, strategies and best practices with our 2020 Digital Out-of-Home Primer. The primer includes: Stepping Into Digital Out-of-Home: a quick look at where the industry is…
January 28, 2020
Digital Out-Of-Home Drives Full-Funnel Performance Lift Case Study
A technology giant hired Coegi to drive awareness, consideration and purchase intent for their products nationwide. Enter the form below for a free case study on how Coegi used digital out-of-home strategies to achieve these goals.
January 22, 2020
Why You Shouldn’t Google Yourself
In a perfect world for marketers, digital media budgets would be unlimited and ads would be shown every time a relevant search occurs. However, the reality is that advertisers can’t guarantee that ads will appear each and every time…
January 20, 2020
Why We Choose Vistar as Our DOOH Partner
As an early adopter of the latest ad tech, Coegi has continuously sought to provide new offerings to our clients. In early 2018, Digital Out-of-Home was at the top of our clients’ minds and we embraced this as a new…
January 15, 2020
Data Discrepancies: DSPs vs Google Analytics
When using Google Analytics, it is important to understand the metrics and how they compare/differ from the DSP metrics: DSP reporting metrics are different from the metrics in Google Analytics. DSP campaigns are executed in a completely different platform…
January 8, 2020
Common Digital Out of Home Definitions
While the Digital Out of Home space has roots in both traditional and digital advertising, it also has nuances of its own. This advertising format has been rapidly growing in popularity and to help marketers better understand this tactic,…
January 1, 2020
2020 Facebook Placement Guide
Not all Facebook placements are created equally. With over 10 placements to choose from, it's important to know how, where and when your ads will be displayed. Check out our 2020 Facebook Placements Guide below for a visual overview of…
December 10, 2019
PIPEDA 101: What Media Planners Need to Know About Canadian Privacy Laws
In the onset of an era of using cookieless tracking and working with multinational clients, it’s crucial to keep a pulse on privacy laws, especially for our neighbor, the Great White North. Coegi works closely with many Canadian entities…
November 25, 2019
Seeing 2020: What’s Next for the CCPA
As 2019 nears an end, there’s still one topic on every advertiser’s mind: data privacy. 2019 was a big year for consumer empowerment, and for good reason. With the world becoming increasingly more digital every day, digital consumers are constantly…
November 20, 2019
Instagram Tests Removing Likes on Posts
What’s new? Instagram began omitting Like statistics from newsfeed posts for a limited number of platform users. While some foreign markets were previously tested with the feature, this week marks the roll out of this highly anticipated test in the…
November 4, 2019
Could the 2020 Election Affect CPMs and Inventory Availability?
With the 2020 election on the horizon, there are implications that all advertisers should consider as they put together their 2020 marketing plans. While there is plenty of non-political oriented inventory that shouldn't see significant pricing hikes during the heart…
November 2, 2019
Facebook Integrates New Election Security Measures
During the fall of 2019, Mark Zuckerberg decided that Facebook as a platform will not be fact-checking political ads. Instead, he emphasized his stance on allowing free speech on Facebook in regards to the upcoming election. Zuckerberg believes that…
October 29, 2019
New Search Placements on Facebook
Facebook recently announced the widespread rollout of search ad placements to be completed by the end of October 2019. This update comes after a year of testing search ads across several test regions. Facebook search ads results will appear…
October 25, 2019
The Growth of Connected TV
Connected TV (CTV) is gaining popularity as a placement for advertisers as more consumers are moving to watch content via CTV inventory. Adoption is growing rapidly and eMarketer has estimated that more than half of the US population will…
October 25, 2019
Building and Leveraging First Party Data
What is first-party data? First-party data is information collected directly by website publishers about their site visitors or customers and is stored in a customer-relationship-management (CRM) database. First-party data typically includes personal information like names, addresses and phone numbers.…
October 7, 2019
Managing Brand Awareness Campaigns on Facebook
What is the Facebook Brand Awareness Objective? In Facebook Ad Manager the brand awareness objective is for those who wish to serve ads that the specified audience will likely recall. Estimated Ad Recall Lift (People) is the metric…
October 7, 2019
HIPPA and Social Media
What Is HIPAA? HIPAA is the Health Insurance Portability Accountability Act signed into law by President Bill Clinton in 1996. This law has received considerable attention lately due to the growth of health data breaches caused by cyber attacks…
September 27, 2019
Foot Traffic Studies for Brick and Mortar Stores
A beauty retailer wanting to promote a product with a small price tag needed a way to understand the effect of paid media on in-store purchase behavior. Enter the form below to access our free case study on how Coegi…
September 27, 2019
Testing Custom Audiences to Boost App Installs
A manufacturing and construction equipment company sought to find qualified users in the construction industry who were likely to download and utilize their fleet management app. Enter the form below to access our free case study on how Coegi targeted…
September 24, 2019
What is the Coffeyville effect and Why Does it Happen?
Have you ever seen an excessively large amount of US traffic supposedly coming from Coffeyville, Kansas in Google Analytics? This specific geolocation may even contribute the most amount of sessions worldwide. What is the Coffeyville Effect? Even though you may…
September 23, 2019
Facebook Begins Launching ‘Clear History Tool’
As privacy and transparency expectations for businesses across all industries are increasing, Facebook has begun to roll out several updates to help protect user data. One of these updates is a new Clear History tool that will allow users to…
September 2, 2019
Facebook Updates Campaign Budget Optimizations
In the fall of 2017, Facebook introduced its campaign budget optimization (CBO) feature. Currently, this feature can be turned on or off by advertisers. With CBO, advertisers can set one overall budget without dividing up the budget between ad sets.…
August 22, 2019
What to Expect from Mobile App-Ads.txt
During the summer of 2017, many publishers either questioned or quickly adopted an initiative from the IAB Technology Laboratory called ads.txt. This technology contains a text file that companies can host on their web servers which list other companies…
August 22, 2019
Facebook Launches ‘Clear History Tool’
As privacy and transparency expectations for businesses across all industries are increasing, Facebook has begun to roll out several updates to help protect user data. One of these updates is a new Clear History tool that will allow users…
August 20, 2019
Facebook Announces New Preferred Aspect Ratio for Mobile
Facebook recently announced a redesign of the mobile newsfeed at this year’s F8 conference, that went into effect Monday, August 19 2019. The new aspect ratio for mobile devices is changing from 2:3 to 4:5 and will affect both newsfeeds…
August 16, 2019
Lead Generation: Inbound vs Outbound vs PPC
As a former NewBreed (HubSpot Agency Partner) and current Coegi employee, I thought it would be interesting to explore Inbound vs Outbound lead generation and where PPC fits into the mix. Inbound lead generation is a strategy centered around…
August 15, 2019
The Benefits of Targeting Instant Articles
In 2015, Facebook introduced Instant Articles as an advertising placement and tool to help publishers to distribute content to their readers within the Facebook mobile app. Instant Article content is accessible on both Androids and iPhones. Facebook…
August 14, 2019
Beauty Basics: Millennial Edition
It is estimated that over 89 billion dollars were spent within the beauty and personal care space by U.S. consumers in 2018. Such a growth in consumer investment also indicates an increase in marketing dollars as brands will seek to…
July 30, 2019
Facebook Updates Special Interest Targeting
On July 1st, Facebook released Special Ad Categories which enforced that targeting by age, gender and zip code be removed for any ads that offer housing, employment or credit opportunities. This update is in order to prevent discrimination and…
July 20, 2019
Twitter Rolls Out a New Creative Team: ArtHouse
Twitter has launched a new creative arm under the name ArtHouse to help brands create and optimize content. ArtHouse is a combo of creative management, video editing, and live broadcasting. ArtHouse connects brands with influencers, artists, and editors who…
July 15, 2019
Facebook Changes to “Why Am I Seeing This Ad”
Since late February of 2019, Facebook has been informing users of when they are being targeted with ads through the use of Custom Audiences. Facebook’s “Why am I seeing this” drop down button not only informs users which company, or…
June 28, 2019
Optimizing Multiple Campaigns for Multiple KPIs
A healthcare facility wanted to run a multiple campaign program across Facebook build positive brand awareness and also get users to convert on the website. Enter the form below to access our free case study on how Coegi managed multiple…
April 26, 2019
Native Advertising – Specifications & Best Practices
Technical Requirements for Desktop & Mobile Advertiser Name (Displayed in Creative) 25 characters maximum Headine 25 characters maximum Body Text 90 characters maximum Long Body (Optional) 50 characters maximum Call-to-Action 15 characters Display URL 30 characters maximum Creative Image Creative…
April 26, 2019
Partner Access to Liveramp
What is LiveRamp? LiveRamp enables clients to onboard first party data and make it available to use in programmatic platforms. The onboarding process involves ingesting, anonymizing, matching and distributing a customer's data. Data used in onboarding can include information such…
FOR IMMEDIATE RELEASE CONTACT: Sean Cotton, [email protected] April 8, 2019 (St. Louis, MO) — Coegi is pleased to announce and welcome Katie Kluba as Senior Vice President of Operations & Analytics as the company continues to add to its talented…
March 30, 2019
A Guide to Digital Product Launch on Facebook
A Consumer/Luxury Goods marketing team was tasked with introducing, promoting and driving sales for a brand new product. Enter the form below to access our free case study on how Coegi leveraged Facebook to drive awareness and sales.
February 6, 2019
The Reality of Retail: 3 Reminders for Holiday Campaign Management
Albert Einstein once said that “reality is merely an illusion, albeit a very persistent one.” Coming into the 2018 holiday season, we all had our own perception and perspective of how holiday campaigns should and would be ran. However, once…
January 2, 2019
TV 2.0: New Buying Strategies in the Age of Programmatic
To many brand advertisers, TV is the ultimate brand-building and storytelling medium. The largest screen in the house that rightly commands the lion’s share of the advertising budget. It is also one of the last frontiers for buying automation software…
December 18, 2018
4 Things to Consider Before Taking Advertising In-House
It’s the time of year when most of us reflect on the year that was, in hopes of finding that business-altering insight to guide our companies through the fiscal year to come. For brand marketers, the 2019 version of a…
March 22, 2018
LinkedIn – Sponsored Content Viewability Change
Across the digital marketing ecosystem, advertisers are demanding more transparency from publishers when it comes to the accuracy of how their ads are being placed on platforms. As of March 2018, LinkedIn addressed the viewability concerns by announcing how views and…
March 8, 2018
So You’re Not Meeting Your CPA Goal – What Now?
There are always campaigns that take more encouragement to reach performance goals, across all metrics and KPIs. Particularly frustrating, however, are lower funnel campaigns that don’t meet their CPA goals. Step 1: QA The Setup Avoid any time-consuming errors that…
February 22, 2018
6 Tips to Refresh Even the Most Hopeless Digital Marketing Strategy
You already know that having a strategic online presence is essential in the contemporary advertising environment. This isn’t because its trendy, it’s because of the myriad of opportunities the online marketplace provides for businesses of all sizes. Programmatic digital marketing allows…
January 25, 2018
COEGI @ CES 2018
For the first time, Coegi attended CES in Las Vegas earlier this month – the blackout couldn’t stop us! What we’ve found is the world is changing rapidly, and it’s only getting faster and faster, every day. Here are 3…
December 19, 2017
Amongst Recent Controversy, Coegi Still Recommends Running on YouTube
What happened? Earlier this year, the UK publication, The Times, reported that government-funded advertising from the Home Office, the Royal Navy, the Royal Air Force, Transport for London, and the BBC appeared in front of extremist videos on YouTube. This…
November 20, 2017
Straight Talk about Digital Ad Fraud
There is much being said across the digital advertising industry about how serious the ad fraud problem is. Having been thoroughly involved in the digital advertising industry for the last 12 years and since the inception of programmatic advertising, I…
September 25, 2017
Announcing our Exclusive Optimizer Tool
We're excited to announce we have officially completed the roll-out of Coegi's proprietary Optimizer tool to our internal team. Our Optimizer tool will make Coegi's campaign optimization process more efficient and faster than ever - enabling us to provide almost instantaneous…
September 11, 2017
3 Ways Tailored Creative Supercharges Programmatic Strategies
It's no secret that programmatic media buying allows brands to send marketing messages to niche groups of people. However, not everyone is aware of this highly important piece of the puzzle: tailoring your messages to each specific audience. Too often,…
August 17, 2017
Differentiating True KPIs From Vanity Metrics
At Coegi, we take great pride in tracking, analyzing, and optimizing toward metrics that are relevant to your goals. This may seem like a no-brainer, but in the digital marketing realm, it's easy to fall victim to what are known…
April 13, 2017
How to Sidestep Banner Blindness Through Native Advertising
We at Coegi love to help brands overcome banner blindness programmatically through premium site placement and strategic targeting, but we also believe pairing these efforts with native advertising is a terrific way to boost engagement in today’s crowded marketing climate. Why?…
February 24, 2017
3 Ways to Bring Mobile MOJO to Your Programmatic Campaign
We at Coegi love to help brands overcome banner blindness programmatically through premium site placement and strategic targeting, but we also believe pairing these efforts with native advertising is a terrific way to boost engagement in today’s crowded marketing climate. Why?…
March 22, 2016
A Rootin’ Tootin’ Good Time
Late February provided the Coegi team an opportunity to showcase their culinary prowess in the 2016 Rootin’ Tootin’ Chili Cookoff to benefit the Boys and Girls Club of Columbia. As with most projects, we focused on a collaborative approach with the end…
March 17, 2016
Recapping the 2016 Google BrandHealth Summit
In February, Coegi attended the 2016 Google BrandHealth Summit in Chicago. We sat down with Maggie Konz, one of our Account Managers working in the healthcare vertical, to see what she had to say about the event. What was the Summit…
February 22, 2016
Data Visualization Basics: 3 Steps to Smarter Marketing
If you jumped in to the new year with plans for revamping data analytics but still haven’t acted on those resolutions, read on to learn the basics for adding simple yet powerful visualization to reports. You may have seen complicated…
December 21, 2015
Sitting Down With Sean Cotton – A Review of the December 2015 iMedia Agency Summit
Coegi’s president, Sean Cotton, attended the iMedia Agency Summit this month and we sat down with him on his return to ask about some of the highlights from the conference, trends in the programmatic industry that were discussed and how…
November 24, 2015
Branding vs. Sales: A Quick Guide to KPIs
Our previous blog post discussed the importance of understanding measurement and defining KPIs when determining advertising success. In this post two basic campaign types will be compared to show differing methods of evaluating campaign success. Before diving into this follow up we…
October 21, 2015
What’s the Deal with KPIs?
Imperative synergistic methods to optimize KPI efforts utilizing big data for increased engagement with contextually targeted audiences of BUZZWORDS. If you both enjoyed and hated that sentence you are not alone. Many of these buzzwords have been circulating for a while now, and…
August 31, 2015
Are You Ready for Instagram? Three Rules Ever Advertiser Needs to Know About Instagram
Instagram is finally rolling out ads through Facebook’s self-serve advertising platform, and advertisers and brands are ecstatic. When the image sharing social media company first started testing the waters with sponsored posts, only brands with big names and big bucks…
April 9, 2015
What’s Your Bus Wrap?
Years ago, I had a new business meeting with a highly qualified prospect. The meeting went well and I felt confident we would close the deal. My sales tactics were precise: I asked the right questions, listened attentively to the…
July 29, 2014
What Will it Take to Make Programmatic Forward Work?
Recently, Ryan Green, the Trading Manager for Coegi, and I attended a dinner with Jeff Green and folks at The Trade Desk along with a number of other leading digital agency professionals. The topic was how to advance the market toward the adoption of programmatic…
June 2, 2014
Introduction to Coegi
Media consumption has never been more fragmented than it is today, and finding your audience across the various channels has never been such a challenge. It’s not only the sheer volume of technology companies, each offering similar services with jargon-filled sales…
