Resources

May 15, 2020

Exploring the Facebook Power5

Optimizing campaigns to maximize ad performance has been made easier for marketers with automated tactics. These machine learning tactics should be adopted in order to focus on growth opportunities. Facebook recommends five optimizations tactics to consider and execute, called the…
Whitepapers
April 27, 2020

Debunking CTV Myths

Over the last few years the television industry has been revolutionized by new players, new technologies and new content that's available at the click of a button. Skip it. Save it. Play it. Pause it. We are living in the…
January 1, 2020

2020 Facebook Placement Guide

Not all Facebook placements are created equally. With over 10 placements to choose from, it's important to know how, where and when your ads will be displayed. Check out our 2020 Facebook Placements Guide below for a visual overview of…
Ad Ethics
November 25, 2019

Seeing 2020: What’s Next for the CCPA

As 2019 nears an end, there’s still one topic on every advertiser’s mind: data privacy.  2019 was a big year for consumer empowerment, and for good reason. With the world becoming increasingly more digital every day, digital consumers are constantly…
October 29, 2019

New Search Placements on Facebook

  Facebook recently announced the widespread rollout of search ad placements to be completed by the end of October 2019. This update comes after a year of testing search ads across several test regions. Facebook search ads  results will appear…
Trends We're Watching
October 25, 2019

The Growth of Connected TV

  Connected TV (CTV) is gaining popularity as a placement for advertisers as more consumers are moving to watch content via CTV inventory. Adoption is growing rapidly and eMarketer has estimated that more than half of the US population will…
Programmatic Insights
October 25, 2019

Building and Leveraging First Party Data

  What is first-party data? First-party data is information collected directly by website publishers about their site visitors or customers and is stored in a customer-relationship-management (CRM) database. First-party data typically includes personal information like names, addresses and phone numbers.…
Ad Ethics
October 7, 2019

HIPPA and Social Media

  What Is HIPAA? HIPAA is the Health Insurance Portability Accountability Act signed into law by President Bill Clinton in 1996. This law has received considerable attention lately due to the growth of health data breaches caused by cyber attacks…
Instructional Resources
April 26, 2019

Partner Access to Liveramp

What is LiveRamp? LiveRamp enables clients to onboard first party data and make it available to use in programmatic platforms. The onboarding process involves ingesting, anonymizing, matching and distributing a customer's data. Data used in onboarding can include information such…
Trends We're Watching
January 25, 2018

COEGI @ CES 2018

For the first time, Coegi attended CES in Las Vegas earlier this month – the blackout couldn’t stop us! What we’ve found is the world is changing rapidly, and it’s only getting faster and faster, every day. Here are 3…
Ad Ethics
November 20, 2017

Straight Talk about Digital Ad Fraud

There is much being said across the digital advertising industry about how serious the ad fraud problem is. Having been thoroughly involved in the digital advertising industry for the last 12 years and since the inception of programmatic advertising, I…
Data
September 25, 2017

Announcing our Exclusive Optimizer Tool

We're excited to announce we have officially completed the roll-out of Coegi's proprietary Optimizer tool to our internal team. Our Optimizer tool will make Coegi's campaign optimization process more efficient and faster than ever - enabling us to provide almost instantaneous…
Company Culture
March 22, 2016

A Rootin’ Tootin’ Good Time

Late February provided the Coegi team an opportunity to showcase their culinary prowess in the 2016 Rootin’ Tootin’ Chili Cookoff to benefit the Boys and Girls Club of Columbia. As with most projects, we focused on a collaborative approach with the end…
DataProgrammatic Insights
October 21, 2015

What’s the Deal with KPIs?

Imperative synergistic methods to optimize KPI efforts utilizing big data for increased engagement with contextually targeted audiences of BUZZWORDS. If you both enjoyed and hated that sentence you are not alone. Many of these buzzwords have been circulating for a while now, and…
Working With Brands
April 9, 2015

What’s Your Bus Wrap?

Years ago, I had a new business meeting with a highly qualified prospect. The meeting went well and I felt confident we would close the deal. My sales tactics were precise: I asked the right questions, listened attentively to the…