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Programmatic Insights
October 4, 2021

Influencer Marketing 101

Make your digital ads more effective by adding influencer marketing.  Consumers require multiple touch points with a brand to convert, which means that influencer content amplified by performance marketing combines the best of both from these powerful marketing strategies. Influencers…
Programmatic Insights
September 22, 2021

Connected TV Playbook

Effective CTV advertising requires strategy, investment, and agility. It can be daunting for smaller advertisers, but potential impact on brand growth and reach is significant in the age of cord-cutting. Ad dollars are shifting rapidly from linear to CTV, thanks…
Data
June 3, 2021

Measure What Matters

One of my long-standing mantras at Coegi is ‘Measure What Matters’.  So I was very intrigued last week when the ANA released a report entitled ‘Media KPIs That Matter’.  What it found won’t surprise too many of us that work in performance marketing:…
May 15, 2020

Exploring the Facebook Power5

Optimizing campaigns to maximize ad performance has been made easier for marketers with automated tactics. These machine learning tactics should be adopted in order to focus on growth opportunities. Facebook recommends five optimizations tactics to consider and execute, called the…
Whitepapers
April 27, 2020

Debunking CTV Myths

Over the last few years the television industry has been revolutionized by new players, new technologies and new content that's available at the click of a button. Skip it. Save it. Play it. Pause it. We are living in the…
January 1, 2020

2020 Facebook Placement Guide

Not all Facebook placements are created equally. With over 10 placements to choose from, it's important to know how, where and when your ads will be displayed. Check out our 2020 Facebook Placements Guide below for a visual overview of…
Ad Ethics
November 25, 2019

Seeing 2020: What’s Next for the CCPA

As 2019 nears an end, there’s still one topic on every advertiser’s mind: data privacy.  2019 was a big year for consumer empowerment, and for good reason. With the world becoming increasingly more digital every day, digital consumers are constantly…
October 29, 2019

New Search Placements on Facebook

  Facebook recently announced the widespread rollout of search ad placements to be completed by the end of October 2019. This update comes after a year of testing search ads across several test regions. Facebook search ads  results will appear…
Trends We're Watching
October 25, 2019

The Growth of Connected TV

  Connected TV (CTV) is gaining popularity as a placement for advertisers as more consumers are moving to watch content via CTV inventory. Adoption is growing rapidly and eMarketer has estimated that more than half of the US population will…
Programmatic Insights
October 25, 2019

Building and Leveraging First Party Data

  What is first-party data? First-party data is information collected directly by website publishers about their site visitors or customers and is stored in a customer-relationship-management (CRM) database. First-party data typically includes personal information like names, addresses and phone numbers.…
Ad Ethics
October 7, 2019

HIPAA and Social Media

  What Is HIPAA? HIPAA is the Health Insurance Portability Accountability Act signed into law by President Bill Clinton in 1996. This law has received considerable attention lately due to the growth of health data breaches caused by cyber attacks…