Resources – Coegi

Resources

November 24, 2021

Driving Marketing Results for Cryptocurrency Brands

Emerging fintech brands face unique challenges not commonly found in the traditional finance sector due to ever changing societal, economical, and psychographic trends. Fintechs can often struggle with not only identifying and garnering the interest of niche customer segments, but…

Elise Stieferman

Company Culture

November 22, 2021

Enhance Your Marketing Effectiveness with Entrepreneurial Thinking

As a marketer, it is important to be open-minded, forward thinking, and creative. What better representation of these qualities than an entrepreneur? Owning your own business isn’t necessary to have an entrepreneurial mindset, but understanding the key characteristics of a…

Company Culture

November 10, 2021

What ‘The Coegi Way’ Means to Me

What is 'The Coegi Way'? At Coegi, the workplace culture is defined by a set of shared values, also known as 'The Coegi Way'. 'The Coegi Way' emphasizes four core principles that are standard to the everyday practice of attitude,…

Elise Stieferman

November 8, 2021

How to Act on Analytics with Data Storytelling

Turning data into stories transforms brands. Take an inside look at how Coegi takes data from our custom dashboards and crafts a story with actionable recommendations for our clients by finding the human element in the numbers. -- As marketers,…

Elise Stieferman

Working With Brands

October 25, 2021

How to Make Brand-Agency Relationships Last

Account Strategy Director, Danielle Wesolowski, discusses the mindset of agencies and the importance of putting client needs first through a strategy centered on togetherness and collaboration. Brands, have you ever felt the frustration of receiving a media plan or creative…

Elise Stieferman

Company Culture

October 15, 2021

Optimizing Hybrid and Work Anywhere Models for Your Organization

Some HR departments could be making a critical mistake applying an office schedule that is most convenient for the executive team to the whole organization. It is clearly easier to keep tabs on employees when they are in the office…

Elise Stieferman

Trends We're Watching

October 13, 2021

2021 – 2022 Consumer Trends: What They Mean for Your Digital Marketing

Consumer brands must constantly be getting to know their evolving audiences in order to personalize digital messaging and strategy across channels. In the US, “over 3 in 5 consumers say they have changed their shopping routines,” according to a YouGov…

Elise Stieferman

Company Culture

October 11, 2021

Why Work Location Matters, But Not as Much as You Think

A lot of attention of late has been focused on the binary choice of work from home vs. work at the office. Many companies have split the difference and advocated for a hybrid work model, in the name of flexibility. …

Elise Stieferman

October 8, 2021

Coegi Recognized as One of AdWeek’s Fastest Growing Agencies

We are incredibly honored to announce that Coegi was ranked one of AdWeek’s top 75 fastest growing agencies in the US and around the world. After the uncertainty of the past few years due to the ongoing pandemic, this recognition…

Elise Stieferman

Programmatic Insights

October 4, 2021

Influencer Marketing 101

Make your digital ads more effective by adding influencer marketing. Consumers require multiple touch points with a brand to convert, which means that influencer content amplified by performance marketing combines the best of both from these powerful marketing strategies. Influencers…

Data Programmatic Insights

September 29, 2021

When Does Advanced Measurement Make Sense?

Here at Coegi, measurement is at the center of everything we do. We listen to our clients’ challenges, objectives, and aspirations to understand what success looks like and build a media measurement framework that can help us better understand how…

Elise Stieferman

Company Culture

September 27, 2021

What Makes Coegi a Great Place to Work

The coronavirus pandemic permanently altered the workforce and workplace. Many people lost their jobs or suddenly had double the workload to complete during the same 40-hour workweek. There is an entire niche of TikTok where users share their frustrations working…

Elise Stieferman

Programmatic Insights

September 22, 2021

Connected TV Playbook

Effective CTV advertising requires strategy, investment, and agility. It can be daunting for smaller advertisers, but potential impact on brand growth and reach is significant in the age of cord-cutting. Ad dollars are shifting rapidly from linear to CTV, thanks…

Elise Stieferman

Programmatic Insights

September 15, 2021

Advanced Measurement 101

So your latest campaign’s CTR was high, cool, but how did this campaign impact business results? Do your campaign KPIs level up to business goals? Are media metrics able to answer your most important questions? Check out how advanced measurement…

Elise Stieferman

September 9, 2021

Driving Lead Generation on TikTok for Community College

Client Background and Challenge Overview Coegi serves a number of education partners ranging from large public institutions to small private colleges all across the nation. A challenge facing any education client is operating in a constantly changing digital landscape. Student…

Elise Stieferman

Programmatic Insights

September 7, 2021

Blurring the Lines Between Brand and Performance Marketing

As marketers, we often preach about setting separate KPIs for campaigns in different funnel stages. While this is needed, we must understand the synergies between brand and performance campaigns to fully optimize marketing efforts and pull the strongest overarching insights.…

Elise Stieferman

Programmatic Insights Whitepapers

September 2, 2021

Marketing Measurement Playbook

Do your marketing campaign KPIs truly align with your business goals? Media efficiency metrics are great for measuring individual campaigns, but often do not ladder up to holistic business objectives. CTR on a campaign is important, but how does that…

Elise Stieferman

August 30, 2021

Using Social to Build Awareness for a Pharmaceutical Brand

Industry: Healthcare/Pharma Scenario Health and wellness advertising agency tapped Coegi to run an eight week campaign on Facebook/Instagram focused on building awareness of pharmaceutical and insurance solutions for those afflicted with a rare neurological disorder. Summary The team used website…

Elise Stieferman

Trends We're Watching

August 25, 2021

Balancing the Art and Science of Advertising

“The solution to capturing consumers of tomorrow, or today as many would argue, comes down to a sophisticated blend of art and science.” - Paul Robson, President International at Adobe To the general consumer, the thought of advertising may elicit…

Elise Stieferman

Programmatic Insights

August 23, 2021

Connected TV: A New Frontier for Targeted Healthcare Marketing

Why CTV Can Be Instrumental to Healthcare and Pharma Marketing In the ever-evolving world of digital advertising, marketers are constantly looking for the next opportunity and channel. Connected TV, in particular, is quickly gaining traction with a 49.5% increase in…

Elise Stieferman

Programmatic Insights

August 18, 2021

Webinar: The Connected TV Opportunity

Connected TV has officially met the reach of broadcast television. Streaming and connected TV devices exploded in 2020 as more consumers stayed home and cut the cord. As of 2021, there were just shy of 214 million connected television users,…

Elise Stieferman

Programmatic Insights

August 16, 2021

Reaching Your Addressable Audience through Television

Television has long been a desirable medium for brands to have extensive reach across their audiences, building awareness and increasing share of voice. It continues to be very powerful with over 245 million TV viewers in the U.S. according to…

Elise Stieferman

Programmatic Insights

August 9, 2021

Best Practices in Targeting for Pharmaceutical Campaigns

Who Makes the Rules? In 1996, the Health Insurance Portability and Accountability Act (HIPAA) was passed to protect sensitive patient health information from being disclosed without consent. When it comes to understanding HIPAA for uses of health information for advertising,…

Elise Stieferman

August 2, 2021

The Power of Creative in Building Brand Awareness

Industry: Food/Beverage - Alcohol Coegi partnered with a powerhouse creative agency to launch a full-funnel digital campaign for a high-growth wine brand. The brand tasked the team to produce a campaign that not only promoted a strong point of view…

Elise Stieferman

July 27, 2021

How to Increase QSR Awareness and Market Share

Vertical: Quick-Service Restaurants (QSR) A QSR client was faced with uncertainty as the pandemic hit the United States in March 2020. Most of their franchised-owned stores had 50%+ decrease in traffic and sales in the second half of March. Coegi…

Elise Stieferman

Company Culture

July 19, 2021

What I’ve Learned During My Internship at Coegi

Leaving the classroom to intern at any company can be a daunting task to many college students- nevertheless it is one of the most critical moments in one's college career. A good internship can make the difference between gaining valuable…

Elise Stieferman

July 16, 2021

Driving Action from Niche B2B Audiences

Vertical: B2B Scenario Our client came to Coegi with a challenge: they needed to drive leads from a niche B2B audience - but they meant niche niche. They were only interested in reaching European film, gaming, and television licensing professionals…

Elise Stieferman

Campaign Planning Submissions Programmatic Insights

July 14, 2021

3 Key Steps To Maximizing Your Marketing Campaign’s Success

When developing a robust marketing strategy, there are many different components to analyze and consider: who is your target audience, where do they spend their time, what do they care about, when are they most engaged, etc. The common denominator…

Elise Stieferman

July 13, 2021

Using TikTok to Reach Potential College Students

Vertical: Education Challenge/Summary/Client Background Coegi works with a private college located in Kansas City, Missouri who has recently lowered their tuition costs. Their team was looking to boost their brand awareness among potential students and encourage them to research more…

Elise Stieferman

July 6, 2021

Activating a Successful Healthcare Recruitment Campaign

Vertical/Industry: Healthcare Services Challenge Summary and Client Background Coegi serves as a partner for an academic health system with physicians from every field of medicine offering comprehensive care. The expert physicians offer a wide depth of services, from preventative health…

Elise Stieferman

Case Studies Programmatic Insights

June 29, 2021

Driving and Measuring In-Store Traffic to Brick and Mortar Locations

Vertical/Industry: Beauty Care Challenge A beauty retailer wanting to promote a beauty product with a small price tag needed a way to understand the effect of paid media on in-store purchase behavior. While the client’s website did have ecommerce, it…

Elise Stieferman

Company Culture

June 28, 2021

The Importance of Empowering Employees in the Workplace

Within the last year, workplaces have accelerated into a digital world. How we communicate, work, and live have changed dramatically. The year that was labeled “exhausting” by the Washington Post, was also the year that people grew and re-evaluated their…

Elise Stieferman

June 25, 2021

A Guide to Digital Product Launch on Facebook

Vertical/Industry: Consumer Goods Challenge A luxury brand marketing team was tasked with introducing, promoting and driving sales for a brand new product to the company. Summary The marketing team sought to utilize digital media to drive sales of their new…

Elise Stieferman

June 21, 2021

Gaining More Traction for Ag Client on YouTube with Paid Ads

Vertical/Industry: Agriculture Challenge An agriculture company produced a “Tech at Work” video series for its YouTube channel, but saw few views and low-channel engagement despite having dozens of videos and a dedicated in-house YouTube team. Their team wanted to expand…

Elise Stieferman

June 18, 2021

Leveraging Digital Solutions to Drive Qualified Leads

Vertical/Industry: Consumer Services - Travel & Leisure The Challenge Reaching affluent individuals in a digital ecosystem is not as easy as one might think. There are many considerations to take into account, such as how and where they spend their…

Elise Stieferman

June 9, 2021

Creating Digital Solutions for CPG Clients to Drive Strong ROAS

Vertical/Industry: CPG - Food and Beverage Challenge 2020 was the year for rapid escalation of all things e-commerce and delivery. In particular, online grocery shopping grew 53%, with an expected continuation of growth from both increased frequency and growth in…

Elise Stieferman

Programmatic Insights

June 8, 2021

Why Measurement is Important in a Cookieless Environment

How do we know our marketing is working? This is one of the most important questions clients pose to agency teams. For the past few years, the ubiquity of cookies and third party pixel tags (such as Facebook or Floodlight)…

Elise Stieferman

June 3, 2021

Measure What Matters

One of my long-standing mantras at Coegi is ‘Measure What Matters’. So I was very intrigued last week when the ANA released a report entitled ‘Media KPIs That Matter’. What it found won’t surprise too many of us that work in performance marketing:…

Elise Stieferman

Trends We're Watching

June 3, 2021

Apple’s iOS Update has Rolled Out – What Should Brands Do Now?

Now that the iOS is officially in-place, what are the initial implications marketers are experiencing? As we discuss this topic, let’s revisit where we’ve been, where we are today, and evaluate next steps to continue to get the most out…

Elise Stieferman

Trends We're Watching

June 1, 2021

Reaching Your Ideal Target Audience in the Cookieless Future

As the end of the third-party cookie nears, at the forefront of many marketers’ minds is the concern that approaches to audience targeting will soon be reversed by ten years and limit the sophistication of their data-focused strategies. While those…

Elise Stieferman

Trends We're Watching

May 27, 2021

Why Walled Gardens Will (and Won’t) Be More Critical in the Future

As we begin to explore the world of cookieless digital advertising, marketers will likely be focusing much of their attention on walled gardens that have robust amounts of users and, therefore, valuable first-party data. However, even walled gardens come with…

Elise Stieferman

Programmatic Insights Trends We're Watching

May 8, 2021

Success in a Cookieless Future — Answering Common Questions

Google has announced that Chrome will no longer support cookies as of 2023. Marketers that have historically relied on cookies to be able to reach their target audiences and measure success are panicking to be able to determine the next…

Elise Stieferman

May 8, 2021

Growing Omni-Channel Retail During COVID-19

Client Background A dynamic wine brand focused on attracting consumers with a “healthier-for-you” lifestyle through strategic messaging around relevant value propositions such as being low carb, paleo, vegan and, in general, great for people who want to enjoy wine while…

Elise Stieferman

April 21, 2021

Creating Strategic Opportunity with Connected Television Advertising

Connected TV has officially met the reach of broadcast television. Streaming and connected TV devices exploded in 2020 as more consumers stayed home and cut the cord. As of 2021, there were just shy of 214 million connected television users,…

Elise Stieferman

Trends We're Watching

December 21, 2020

7 Digital Marketing Trends for 2021

To say that 2020 has been a year for the books would be an understatement. In many ways this has been a year all about flexibility and adapting — and that is no different for the world of digital advertising.…

Elise Stieferman

Programmatic Insights

December 8, 2020

Optimizing Campaign Performance

Part of the beauty of programmatic and social media advertising is the wealth of data that’s available when you know where to look. Being able to lean on Artificial Intelligence (AI) is also a huge benefit, and when paired with…

Elise Stieferman

Trends We're Watching

November 10, 2020

Cookie Deprecation — Preparing for 2021 & Beyond

Third-party cookie depreciation has been a hot topic in 2020, with marketers, publishers and brands alike seeking solutions to respond to this pivotal development. Complicating this matter further, privacy-based initiatives such as CCPA, as well as Apple’s changes to its…

Elise Stieferman

Trends We're Watching

November 4, 2020

Digital Solutions for In-Person Events

COVID-19 disrupted a lot of consumers’ 2020 plans: concerts were postponed — vacationers stayed local, shopping largely shifted online and cloth masks became a fashion statement. As we all continue to adapt to a new normal, food and beverage brands…

Elise Stieferman

Programmatic Insights Trends We're Watching

October 27, 2020

Navigating the Holiday Season for CPG Brands

The holidays will likely look quite a bit different this year: large parties will be distilled down to small family gatherings, Black Friday stampedes will now be spread out online shopping, and masks will be the most popular new accessory…

Elise Stieferman

Trends We're Watching

October 22, 2020

Incorporating Automated Content Recognition (ACR) into Your Marketing Strategy

Why It is a Great Time to Tap into Connected TV and ACR It is no secret that consumers have been spending more time in front of their televisions and other viewing devices than ever before, especially over the last…

Elise Stieferman

Trends We're Watching

October 14, 2020

Automated Content Recognition 101

While automated content recognition (ACR) may not be new, it is becoming more widely incorporated into digital marketing strategies. As the number of consumers using smart TVs continues to grow, marketers need to fully understand what ACR is, as well…

Elise Stieferman

Trends We're Watching

September 24, 2020

Delivery is the New Normal — How Should Your Brand Respond?

Grocery sales are dominated by brick and mortar locations. However, as COVID-19 continues to shift consumer behaviors, researchers predict that the uptick in online and in-app shopping will continue through 2020 and beyond. So, What’s New? According to data from…

Elise Stieferman

Programmatic Insights

September 11, 2020

What Facebook and CCPA Means for You

On July 1 2020, Facebook implemented a Limited Data Use feature that allows businesses to choose whether or not they want to apply restrictions to comply with the California Consumer Privacy Act (CCPA). CCPA was signed into law June 28,…

Elise Stieferman

Programmatic Insights

September 4, 2020

Facebook Updates Hunting Sale Guidelines

Facebook has taken a strong stance against the promotion of weapons on its platform, which directly impacts farm and home clients during hunting season. The policies regarding firearms and other weapons are as follows: Ads must not promote the sale…

Elise Stieferman

Programmatic Insights

July 29, 2020

Higher-Education Marketing Strategies for the Future

The Current State of Higher Education Marketing It’s only July and already 2020 has proved itself to be one of the most disruptive, if not the most disruptive year of the past several decades. While the long-term effects of the…

Programmatic Insights

July 23, 2020

Why is an Audience-First Strategy Important?

When it comes to digital media planning and strategy, it’s easy to get absorbed by a channel-driven approach. For example, many marketers understand that Connected TV serves as a strong upper funnel tactic for incremental reach, that social yields engagement…

Programmatic Insights

July 23, 2020

Executing Digital Marketing A/B Tests

One of Coegi’s best practices is to employ pre-optimized campaigns based on proven results and data-driven strategies paired with a robust understanding of our client’s business goals. While AI and machine learning has come a long way to help ensure…

Data Instructional Resources

June 22, 2020

Measuring Offline Conversions with Facebook

Tracking Offline Conversions on Facebook You can measure how much your Facebook ads lead to real-world outcomes, such as purchases in stores, with offline conversions. To help you understand the effectiveness of your ad campaigns, you’ll compare offline conversions from…

Programmatic Insights

May 1, 2020

Alcohol and Grocery Delivery May Be The New Norm. How Should Your Brand Respond?

Grocery and delivery sales will continue to be dominated by brick and mortar locations for the foreseeable future. However, as COVID-19 stay-at-home orders have temporarily shifted consumer purchasing behaviors due to logistics and the economy, researchers predict that the uptick…

April 27, 2020

Debunking CTV Myths

Over the last few years the television industry has been revolutionized by new players, new technologies and new content that's available at the click of a button. Skip it. Save it. Play it. Pause it. We are living in the…

Programmatic Insights

April 1, 2020

COVID-19’s Impact on B2B and B2C Pharmaceutical Marketing

B2B Implications: Engaging Health Care Providers Remotely The rapid spread of COVID-19 has taken over the globe in recent weeks, drastically impacting the day to day life of citizens around the world. In an effort to flatten the…

Programmatic Insights

March 18, 2020

B2B Strategies during the COVID-19 Pandemic

B2B Best Practices For many B2B marketers, an all-digital marketing strategy is out of their comfort zone. But this is a great time to embrace it, as it is out of many of your client's comfort zones too. Have…

Programmatic Insights

March 18, 2020

B2C Strategies during the COVID-19 Pandemic

As a digital marketer, it’s always important to take into consideration the social, political and economic climate of the current times. Over the past few weeks, it has become clear to all industries that the covid-19 pandemic is a…

Data Programmatic Insights

March 15, 2020

Screen to Screen: DSPs vs Google Analytics

When using Google Analytics, it is important to understand the metrics and how they compare/differ from the DSP metrics: DSP reporting metrics are different from the metrics in Google Analytics. DSP campaigns are executed in a completely different platform than…

Programmatic Insights

February 28, 2020

Facebook Removes Web and In-Stream Video Formats from Audience Network

Beginning April 11th, Audience Network will no longer serve web and in-stream video formats. The decision was based on growing demand towards other formats across mobile apps, in addition to the influence of recent changes to cookie policy across browsers…

Programmatic Insights

February 25, 2020

How Many Paperclips Can You Fit in to the Internet?

Machine Learning and the Problem of Instrumental Convergence Paperclip Maximizing What do paperclips have to do with digital marketing? Admittedly, pretty much nothing. The ‘paperclip maximizer’ thought experiment comes from Nick Bostrom at Oxford University. In essence, it looks…

Programmatic Insights

February 20, 2020

The Human Element in Advertising AI

“A good decision is based on knowledge and not on numbers” - Plato. Instead, it should read, “A good decision is based on knowledge and not solely on the numbers” - Rishad Tobaccowala In the modern era, however,…

Programmatic Insights

January 30, 2020

Coegi’s Digital Out-of-Home Primer

Looking to add digital-out-of home to your offerings? Get up to speed with capabilities, strategies and best practices with our Digital Out-of-Home Primer. The primer includes: Stepping Into Digital Out-of-Home: a quick look at where the industry is today…

January 28, 2020

Digital Out-Of-Home Drives Full-Funnel Performance Lift Case Study

A technology giant hired Coegi to drive awareness, consideration and purchase intent for their products nationwide. Enter the form below for a free case study on how Coegi used digital out-of-home strategies to achieve these goals.

Programmatic Insights

January 22, 2020

Why You Shouldn’t Google Yourself

In a perfect world for marketers, digital media budgets would be unlimited and ads would be shown every time a relevant search occurs. However, the reality is that advertisers can’t guarantee that ads will appear each and every time…

Programmatic Insights

January 20, 2020

Why We Choose Vistar as Our DOOH Partner

As an early adopter of the latest ad tech, Coegi has continuously sought to provide new offerings to our clients. In early 2018, Digital Out-of-Home was at the top of our clients’ minds and we embraced this as a new…

Programmatic Insights

January 15, 2020

Data Discrepancies: DSPs vs Google Analytics

When using Google Analytics, it is important to understand the metrics and how they compare/differ from the DSP metrics: DSP reporting metrics are different from the metrics in Google Analytics. DSP campaigns are executed in a completely different platform…

Programmatic Insights

January 8, 2020

Common Digital Out of Home Definitions

While the Digital Out of Home space has roots in both traditional and digital advertising, it also has nuances of its own. This advertising format has been rapidly growing in popularity and to help marketers better understand this tactic,…

December 10, 2019

PIPEDA 101: What Media Planners Need to Know About Canadian Privacy Laws

In the onset of an era of using cookieless tracking and working with multinational clients, it’s crucial to keep a pulse on privacy laws, especially for our neighbor, the Great White North. Coegi works closely with many Canadian entities…

November 25, 2019

Seeing 2020: What’s Next for the CCPA

As 2019 nears an end, there’s still one topic on every advertiser’s mind: data privacy. 2019 was a big year for consumer empowerment, and for good reason. With the world becoming increasingly more digital every day, digital consumers are constantly…

Programmatic Insights

November 4, 2019

Could the 2020 Election Affect CPMs and Inventory Availability?

With the 2020 election on the horizon, there are implications that all advertisers should consider as they put together their 2020 marketing plans. While there is plenty of non-political oriented inventory that shouldn't see significant pricing hikes during the heart…

Trends We're Watching

October 25, 2019

The Growth of Connected TV

Connected TV (CTV) is gaining popularity as a placement for advertisers as more consumers are moving to watch content via CTV inventory. Adoption is growing rapidly and eMarketer has estimated that more than half of the US population will…

Programmatic Insights

October 25, 2019

Building and Leveraging First Party Data

What is first-party data? First-party data is information collected directly by website publishers about their site visitors or customers and is stored in a customer-relationship-management (CRM) database. First-party data typically includes personal information like names, addresses and phone numbers.…

October 7, 2019

HIPAA and Social Media

What Is HIPAA? HIPAA is the Health Insurance Portability Accountability Act signed into law by President Bill Clinton in 1996. This law has received considerable attention lately due to the growth of health data breaches caused by cyber attacks…

September 27, 2019

Testing Custom Audiences to Boost App Installs

A manufacturing and construction equipment company sought to find qualified users in the construction industry who were likely to download and utilize their fleet management app. Enter the form below to access our free case study on how Coegi targeted…

Programmatic Insights

September 24, 2019

What is the Coffeyville effect and Why Does it Happen?

Have you ever seen an excessively large amount of US traffic supposedly coming from Coffeyville, Kansas in Google Analytics? This specific geolocation may even contribute the most amount of sessions worldwide. What is the Coffeyville Effect? Even though you may…

Programmatic Insights

August 27, 2019

ToFu MoFu BoFu: A Look at Content Strategy Through the Conversion Funnel

Whether you’re familiar with the terms ToFu, MoFu, and BoFu or if those terms make you think of tofu alternatives - it's imperative that you understand how to execute a full funnel content strategy if you’re interested in acquiring…

Trends We're Watching

August 22, 2019

What to Expect from Mobile App-Ads.txt

During the summer of 2017, many publishers either questioned or quickly adopted an initiative from the IAB Technology Laboratory called ads.txt. This technology contains a text file that companies can host on their web servers which list other companies…

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