How do we know our marketing is working? This is one of the most important questions clients pose to agency teams. For the past few years, the ubiquity of cookies and third party pixel tags (such as Facebook or Floodlight)…

Part of the beauty of programmatic and social media advertising is the wealth of data that’s available when you know where to look. Being able to lean on Artificial Intelligence (AI) is also a huge benefit, and when paired with…

    B2B Implications: Engaging Health Care Providers Remotely The rapid spread of COVID-19 has taken over the globe in recent weeks, drastically impacting the day to day life of citizens around the world. In an effort to flatten the…

  B2B Best Practices For many B2B marketers, an all-digital marketing strategy is out of their comfort zone.  But this is a great time to embrace it, as it is out of many of your client's comfort zones too.  Have…

  As a digital marketer, it’s always important to take into consideration the social, political and economic climate of the current times. Over the past few weeks, it has become clear to all industries that the covid-19 pandemic is a…

Beginning April 11th, Audience Network will no longer serve web and in-stream video formats. The decision was based on growing demand towards other formats across mobile apps, in addition to the influence of recent changes to cookie policy across browsers…

Machine Learning and the Problem of Instrumental Convergence   Paperclip Maximizing What do paperclips have to do with digital marketing? Admittedly, pretty much nothing. The ‘paperclip maximizer’ thought experiment comes from Nick Bostrom at Oxford University. In essence, it looks…

  “A good decision is based on knowledge and not on numbers” - Plato.   Instead, it should read, “A good decision is based on knowledge and not solely on the numbers” - Rishad Tobaccowala In the modern era, however,…

  Looking to add digital-out-of home to your offerings? Get up to speed with capabilities, strategies and best practices with our Digital Out-of-Home Primer. The primer includes: Stepping Into Digital Out-of-Home: a quick look at where the industry is today…

  In a perfect world for marketers, digital media budgets would be unlimited and ads would be shown every time a relevant search occurs. However, the reality is that advertisers can’t guarantee that ads will appear each and every time…

 As an early adopter of the latest ad tech, Coegi has continuously sought to provide new offerings to our clients. In early 2018, Digital Out-of-Home was at the top of our clients’ minds and we embraced this as a new…

  When using Google Analytics, it is important to understand the metrics and how they compare/differ from the DSP metrics: DSP reporting metrics are different from the metrics in Google Analytics. DSP campaigns are executed in a completely different platform…

  While the Digital Out of Home space has roots in both traditional and digital advertising, it also has nuances of its own. This advertising format has been rapidly growing in popularity and to help marketers better understand this tactic,…

With the 2020 election on the horizon, there are implications that all advertisers should consider as they put together their 2020 marketing plans. While there is plenty of non-political oriented inventory that shouldn't see significant pricing hikes during the heart…

  What is first-party data? First-party data is information collected directly by website publishers about their site visitors or customers and is stored in a customer-relationship-management (CRM) database. First-party data typically includes personal information like names, addresses and phone numbers.…

Have you ever seen an excessively large amount of US traffic supposedly coming from Coffeyville, Kansas in Google Analytics? This specific geolocation may even contribute the most amount of sessions worldwide.  What is the Coffeyville Effect? Even though you may…

  Whether you’re familiar with the terms ToFu, MoFu, and BoFu or if those terms make you think of tofu alternatives - it's imperative that you understand how to execute a full funnel content strategy if you’re interested in acquiring…

  As a former NewBreed (HubSpot Agency Partner) and current Coegi employee, I thought it would be interesting to explore Inbound vs Outbound lead generation and where PPC fits into the mix.  Inbound lead generation is a strategy centered around…

  Twitter has launched a new creative arm under the name ArtHouse to help brands create and optimize content. ArtHouse is a combo of creative management, video editing, and live broadcasting. ArtHouse connects brands with influencers, artists, and editors who…

1. Measure what actually translates to your business goals For the vast majority of businesses, CTR will never translate to an increase in sales or brand awareness and says nearly nothing about the digital health of your brand.  Video completion…