TV 2.0/Video

Creating Strategic Opportunity with Connected Television Advertising

Connected TV has officially met the reach of broadcast television. Streaming and connected TV devices exploded in 2020 as more consumers stayed home and cut the cord. As of 2021, there were just shy of 214 million connected television users,…

Elise StiefermanApril 21, 2021

TV 2.0/Video Whitepapers

TV 2.0: New Buying Strategies in the Age of Programmatic

To many brand advertisers, TV is the ultimate brand-building and storytelling medium. The largest screen in the house that rightly commands the lion’s share of the advertising budget. It is also one of the last frontiers for buying automation software…

Erin BoneJanuary 2, 2019

TV 2.0/Video

Creating Strategic Opportunity with Connected Television Advertising

TV 2.0: New Buying Strategies in the Age of Programmatic

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