Working With Brands

Beauty Basics: Millennial Edition

It is estimated that over 89 billion dollars were spent within the beauty and personal care space by U.S. consumers in 2018. Such a growth in consumer investment also indicates an increase in marketing dollars as brands will seek to…

Erin BoneAugust 14, 2019

Working With Brands

The Reality of Retail: 3 Reminders for Holiday Campaign Management

Albert Einstein once said that “reality is merely an illusion, albeit a very persistent one.” Coming into the 2018 holiday season, we all had our own perception and perspective of how holiday campaigns should and would be ran. However, once…

Erin BoneFebruary 6, 2019

Working With Brands

What’s the Story with Instagram Stories? 3 Reasons Your Brand Needs This Tactic

Two is the new three. At a recent Facebook event, the presenter shared that social media consumers are engaging with content on average of two seconds, a decline from the previous benchmark of three. If you’re like me, you might…

Erin BoneJuly 23, 2018

Trends We're Watching Working With Brands

LinkedIn – Sponsored Content Viewability Change

Across the digital marketing ecosystem, advertisers are demanding more transparency from publishers when it comes to the accuracy of how their ads are being placed on platforms. As of March 2018, LinkedIn addressed the viewability concerns by announcing how views and…

Erin BoneMarch 22, 2018

Programmatic Insights Working With Brands

So You’re Not Meeting Your CPA Goal – What Now?

There are always campaigns that take more encouragement to reach performance goals, across all metrics and KPIs. Particularly frustrating, however, are lower funnel campaigns that don’t meet their CPA goals. Step 1: QA The Setup Avoid any time-consuming errors that…

Erin BoneMarch 8, 2018

Ad Ethics Programmatic Insights Working With Brands

Transparency and its effect on our Understanding of Working Media Dollars

Transparency is really an interesting industry term, but to level-set us its inherent that we state the subject at hand is specific to the cost of media here in the 21st century of programmatic buying and audience & data exchanges. What’s…

Erin BoneMarch 1, 2018

Trends We're Watching Working With Brands

6 Tips to Refresh Even the Most Hopeless Digital Marketing Strategy

You already know that having a strategic online presence is essential in the contemporary advertising environment. This isn’t because its trendy, it’s because of the myriad of opportunities the online marketplace provides for businesses of all sizes. Programmatic digital marketing allows…

Erin BoneFebruary 22, 2018

Trends We're Watching Working With Brands

5 Strategies to Achieve Premium ROI in B2B Social Media Marketing

Social media marketing may seem like a natural fit for B2C brands, but we at Coegi know B2B brands can also thrive in this arena. Even if you’re selling products or services to other companies, the key decision makers who…

Erin BoneAugust 4, 2017

Working With Brands

Are You Ready for Instagram? Three Rules Ever Advertiser Needs to Know About Instagram

Instagram is finally rolling out ads through Facebook’s self-serve advertising platform, and advertisers and brands are ecstatic. When the image sharing social media company first started testing the waters with sponsored posts, only brands with big names and big bucks…

Erin BoneAugust 31, 2015

Trends We're Watching Working With Brands

3 Truths on Millennial Engagement With Digital Advertising

Several weeks ago, Coegi had the opportunity to attend the 2015 Truth in Media Summit hosted by True Media in celebration of their 10thanniversary. This event featured seminars led by several leaders advertising. While each presentation was unique, there was one recurring topic- millennials…

Erin BoneMay 21, 2015

Working With Brands

What’s Your Bus Wrap?

Years ago, I had a new business meeting with a highly qualified prospect. The meeting went well and I felt confident we would close the deal. My sales tactics were precise: I asked the right questions, listened attentively to the…

Erin BoneApril 9, 2015

Programmatic Insights Working With Brands

The Mobile Marketing Landscape: The Future is Mobile; The Future is Now

As far as advertising in the 21st century goes, mobile marketing is the next gold mine, rich for the taking. With more eyes shifting to smartphones and tablets, ad dollars are beginning to follow suit, but still the opportunity remains largely…

Erin BoneAugust 13, 2014

Programmatic Insights Trends We're Watching Working With Brands

What Will it Take to Make Programmatic Forward Work?

Recently, Ryan Green, the Trading Manager for Coegi, and I attended a dinner with Jeff Green and folks at The Trade Desk along with a number of other leading digital agency professionals. The topic was how to advance the market toward the adoption of programmatic…

Erin BoneJuly 29, 2014