Across the digital marketing ecosystem, advertisers are demanding more transparency from publishers when it comes to the accuracy of how their ads are being placed on platforms. As of March 2018, LinkedIn addressed the viewability concerns by announcing how views and…

You already know that having a strategic online presence is essential in the contemporary advertising environment. This isn’t because its trendy, it’s because of the myriad of opportunities the online marketplace provides for businesses of all sizes. Programmatic digital marketing allows…

Social media marketing may seem like a natural fit for B2C brands, but we at Coegi know B2B brands can also thrive in this arena. Even if you’re selling products or services to other companies, the key decision makers who…

Several weeks ago, Coegi had the opportunity to attend the 2015 Truth in Media Summit hosted by True Media in celebration of their 10thanniversary. This event featured seminars led by several leaders advertising. While each presentation was unique, there was one recurring topic- millennials…